Flipkart Ads

About the Role

We are looking for a Flipkart Ads Executive who enjoys spending their day inside the Flipkart Ads Console.

You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, and scaling advertising campaigns across Flipkart. A significant part of your role will involve identifying new keyword opportunities, improving keyword performance, and driving profitable growth through continuous optimization.

If you're someone who enjoys working with keywords, search data, campaign optimization, and scaling winning products, we'd love to hear from you.

Key Responsibilities

Keyword Research & Search Term Optimization

• Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools
• Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords
• Continuously identify new keyword opportunities through search term analysis and customer search behavior
• Monitor keyword performance and identify opportunities to improve product visibility
• Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance
• Regularly add negative keywords to eliminate wasted ad spend
• Perform competitor product research to identify growth opportunities
• Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content
• Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
• Stay updated with seasonal search trends and marketplace demand

Campaign Setup & Execution

• Execute, set up, launch, and manage advertising campaigns on Flipkart
• Create and manage Keyword, Product, Search, and Display advertising campaigns
• Configure campaign budgets, bidding strategies, targeting, and placements
• Organize campaigns following internal naming conventions and account structure
• Perform campaign QA before launch to ensure accurate execution

Campaign Optimization

• Monitor campaign performance daily and take timely optimization actions
• Optimize bids, budgets, keywords, product targeting, and placements
• Pause underperforming campaigns and scale winning campaigns
• Identify profitable search terms and add negative keywords regularly
• Improve campaign efficiency while maintaining target ROAS
• Execute A/B tests across keywords, bids, campaign structures, and targeting strategies
• Continuously improve advertising efficiency while reducing wasted spend

Analytics & Reporting

• Pull and analyze campaign performance data from the Flipkart Ads Console
• Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost
• Analyze keyword and search term performance to identify optimization opportunities
• Prepare daily, weekly, and monthly performance reports with actionable insights
• Highlight performance trends and recommend next steps

Budget Management & Scaling

• Manage daily, weekly, and monthly advertising budgets efficiently
• Allocate budgets based on campaign performance
• Scale winning campaigns while maintaining profitability
• Monitor budget pacing and ensure effective utilization of advertising spend

Catalog Optimization Support

• Coordinate with the catalog team to improve listing performance
• Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality
• Monitor listing quality scores and product discoverability
• Identify opportunities to improve organic visibility alongside paid advertising

Account Management

• Monitor overall account health and campaign delivery
• Troubleshoot campaign issues and policy-related challenges
• Maintain a clean and organized Flipkart Ads account structure
• Stay updated with Flipkart Ads features, marketplace updates, and best practices

Required Qualifications

• 1–3 years of hands-on experience managing Flipkart Advertising campaigns
• Strong working knowledge of the Flipkart Ads Console
• Hands-on experience launching, managing, optimizing, and scaling Flipkart Ads
• Strong understanding of keyword research, search term optimization, bidding strategies, and product targeting
• Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
• Proficiency in Microsoft Excel or Google Sheets
• Excellent attention to detail and execution accuracy
• Good communication and collaboration skills
• Willingness to work from the office in Hitech City, Hyderabad (6 days/week)

Preferred Qualifications

• Experience working with D2C or FMCG brands selling on Flipkart
• Experience managing Flipkart Seller Hub
• Familiarity with marketplace analytics and keyword research tools
• Understanding of Flipkart catalog optimization and search ranking factors
• Flipkart marketplace advertising certifications or training will be an added advantage

Success in This Role

You'll be successful if you:

• Enjoy spending your day inside the Flipkart Ads Console
• Have a passion for keyword research and search term optimization
• Can manage multiple campaigns across multiple products simultaneously
• Love testing keywords, bids, targeting, and campaign structures
• Take ownership of campaign performance and continuously look for optimization opportunities
• Build and maintain a comprehensive keyword database for every product
• Learn quickly and adapt to Flipkart marketplace updates
• Thrive in a fast-paced, execution-driven startup environment

Key Performance Indicators (KPIs)

• Growth in high-performing keywords across the portfolio
• Improvement in product discoverability through keyword optimization
• Increase in ROAS and overall advertising efficiency
• Reduction in wasted spend through negative keyword optimization
• Number of profitable keywords identified and scaled
• Campaign launch accuracy and turnaround time
• Budget utilization efficiency
• Accuracy and timeliness of performance reporting
• Maintenance of a comprehensive keyword repository for all products