Sales Director

Responsibilities

• Develop and execute the annual commercial sales strategy for the Formula 1 Portugal Grand Prix.
• Own and deliver annual revenue targets across all Portugal GP hospitality products.
• Build and manage a healthy sales pipeline across corporate, agency, affiliate and direct consumer channels.
• Identify new business opportunities within Portugal, Europe and key international markets.
• Maximize sales across all official hospitality inventory while optimizing product mix and profitability.
• Develop market‑specific initiatives to drive early sales and maximize sell‑through.
• Proactively identify and acquire new corporate clients and strategic partners.
• Build relationships with C‑suite executives, procurement teams, travel buyers and event decision makers.
• Expand relationships with travel agencies, luxury travel advisors and incentive houses.
• Attend networking events, Formula 1 races and industry conferences to generate new business opportunities.
• Act as the primary commercial contact for assigned key accounts.
• Deliver consultative sales presentations tailored to client objectives.
• Recommend hospitality solutions that maximize client experience and commercial value.

Requirements

• Minimum 5+ years of successful B2B sales experience within sports, hospitality, luxury travel or premium events.
• Experience selling high‑value hospitality, sponsorship or corporate entertainment packages.
• Proven ability to consistently exceed revenue targets.
• Strong network within Portugal and European corporate markets is highly desirable.
• Excellent negotiation, presentation and consultative selling skills.
• Experience managing strategic corporate accounts.
• Strong commercial acumen with analytical and forecasting capabilities.
• Proficiency with CRM platforms (Salesforce preferred) and Microsoft Office.
• Fluency in Portuguese and English is required.

Core Competencies

Demonstrates expertise in developing and executing commercial sales strategies within the hospitality and luxury travel sectors, with a strong focus on B2B sales and relationship management. Proven ability to exceed revenue targets while building and maintaining strategic partnerships with corporate clients and key stakeholders.

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