Head of Sales - North

Head of Sales – Midlands & North Based in North of UK Salary: £80-90k We are working with one of the UK’s leading plant and operated hire businesses. A trusted name on some of the country’s largest infrastructure projects, we’re a company with serious ambition and people firmly at the heart of what we do. We’re looking for a Head of Sales to lead and grow our Midlands & North region — leading a a team of five — and to take our most senior customer relationships to the next level.

This is a genuine strategic leadership role: you’ll own the growth plan, lead and develop the team, and personally hold the relationships that matter most across the region. What you’ll be doing Own the growth plan — build and deliver the sales and growth strategy for the Midlands & North, in line with our wider business priorities. Lead the team — coach, motivate and develop a team of five to consistently meet and exceed their targets, building a genuine one-team culture.

Hold senior relationships — build and grow our most senior relationships with major Tier 1 contractors and large regional builders across the region. Drive into the regionals — identify and convert growth opportunities across the larger regional contractor base. Own the numbers — take accountability for the regional budget and performance, monitoring budget vs actual and acting decisively to close any gap.

Stay commercially sharp — maintain discipline across rate, utilisation, quality of revenue and debt, working with our commercial team on tenders and proposals. What you’ll bring Hire-sector experience — a sales leadership background in plant hire or an adjacent hire sector (e.g. powered access, tool hire, welfare/accommodation, temporary works, traffic management, or power/generation hire). Proven leadership — a track record of leading a sales team to budget at meaningful scale.

Strategic capability — evidence of building and delivering a regional growth plan, not just running one. Commercial fluency — a strong grasp of the hire model: utilisation, rate management, budget-vs-actual and debt. Senior relationships — established credibility with Tier 1 main contractors and major regional contractors.

Leadership presence — excellent communication and the ability to inspire a team and engage at senior level. Full UK driving licence. Why join us People are at the heart of everything we do.

We pride ourselves on an inclusive, supportive culture that drives wellbeing, high performance — and a bit of fun along the way. You’ll join a business with high standards, a clear strategy, and real ambition to grow, in a role with the scope to make a genuine impact.