Sales Trainee – Beer (Field Sales), Delhi

Sales Trainee – Beer (Field Sales), Delhi Company: Chaar Craft Brewing Pvt Ltd. Location: New Delhi, India (on-site / field) Type: Full-time Reports to: Sales Manager / Territory Sales Executive (confirm) About us Chaar Craft Brewing Pvt Ltd. is a part of the Pacific Spirits group. The group has been part of India's beverage story since 1994 — from pioneering canned beer to brewing some of the country's best-known names. We're now building the next chapter with two beers people are excited about: Stroh's Detroit Strong, the iconic American brand in 500 ml cans, and CHAAR, our homegrown craft label. We're hiring a Sales Trainee to help us put both brands in the hands of Delhi's drinkers — and grow into a full sales career with us along the way. The role This is a hands-on, entry-level opportunity to learn beer field sales from the ground up. You'll spend your days in the market — walking liquor stores, bars, restaurants, and hotels alongside senior team members — learning the trade, building your first relationships, and helping grow Stroh's Detroit Strong and CHAAR across the city. It's for someone who's excited to get into a real business early, and who's ready to earn their way onto their own territory. What you'll do - Support the team in driving primary & secondary sales of Stroh's Detroit Strong (500 ml cans) and CHAAR across Delhi's off-trade and on-trade outlets - Ride along on outlet visits — liquor vends, wholesalers, bars, restaurants, and hotels — and learn how the trade actually works - Build day-to-day relationships with retailers, bartenders, F&B staff, and distributor teams - Help secure visibility at every outlet — chiller placement, shelf displays, menu inclusion, and POS/merchandising - Support execution of trade schemes, samplings, tastings, and on-premise activations - Track distributor stock, outlet orders, and daily sales; escalate out-of-stocks early - Learn Delhi's excise regulations and alcobev trade practices - Report daily and weekly on sales, market activity, and competitor moves - Bring ideas to the table — we listen to the good ones What you'll bring - Recent graduate — any discipline (Commerce, Business, Marketing, or Hotel Management a plus) - 0–1 year of experience — freshers welcome; internships in sales, FMCG, retail, or hospitality are a bonus - Genuine interest in the beverage / alcobev industry and Delhi's bar and retail scene - Strong communication and people skills; comfortable walking into a new store and starting a conversation - Curiosity, hunger to learn, and a bias for action - Comfortable being in the field daily, with willingness to travel across Delhi and work occasional evenings - Basic Excel / Google Sheets; two-wheeler and driving license a plus Bonus points - Internships or part-time roles in FMCG, retail, hospitality, or events - Genuine passion for beer, craft beer, or spirits - Familiarity with Delhi's neighbourhoods, bar scene, and retail landscape - Comfort in Hindi and English What we'll teach you - Structured on-the-job training with our senior sales team - Rotational exposure to off-trade (retail) and on-trade (HoReCa) channels - Distributor management, activations, and sales reporting - A clear pathway to a Territory Sales Executive role once you hit your milestones What success looks like in year one - You know the Delhi beer trade — outlets, distributors, key F&B accounts - You've built genuine relationships with retailers and bartenders across your area - You've hit your training milestones and contributed to territory growth - You're ready to take on your own territory as a TSE How to apply Apply here on LinkedIn, or send your CV to [email protected] * Chaar Craft Brewing is an equal-opportunity employer.

This role involves the sale of alcoholic beverages; applicants must be of legal drinking/working age. We promote responsible consumption.