Direct Mail Manager (Offline)

Malaberg is a scale-up transforming lives with premium health, nutrition, and skincare brands, built entirely in-house as we scale across the UK and US markets. We’re hiring a Direct Mail Manager to own a high-potential channel from the ground up inside our Retention team. This is an individual contributor role — hands-on, commercial, and execution-focused.

Partnering with our in-house specialists in copy, creative, and media buying, you will get the right audiences, coordinate physical sends, report the ROAS, and scale what works. Early in-house tests are already highly profitable, and you will start immediately on our launching brands to turn these wins into a repeatable operating machine. This role covers both the UK and US markets, with a primary focus on US acquisition.

What You Will Do Plan and run direct mail sends for lapsed customers, active customers, subscribers, VIPs, cross-sell audiences, and selected cold-audience tests. Build or brief the audience lists in Klaviyo and Shopify, with strong suppression, address QA, and data discipline. Coordinate print and mailing-house delivery: specs, proofs, timelines, mail dates, in-home windows, and issue resolution.

Brief Copy and Creative on the commercial job of each piece: audience, offer, format, response mechanic, and success metric. Report send-level ROAS, cost, result, learning, and recommendation: scale, repeat, rework, or stop. Turn the first winning sends into a repeatable weekly or fortnightly direct mail operating rhythm.

What We’re Looking For Hands-on direct mail experience. This is essential. Commercial judgement.

You can talk about ROAS, cost per pack, response, contribution, and when to scale or kill a send. Operational grip. You are comfortable managing vendors, proofs, deadlines, files, and moving parts without dropping detail.

Data confidence. You can brief lists clearly and are willing to get hands-on with Klaviyo, Shopify, and customer data workflows. A future-facing mindset.

We do not want someone tech-phobic. We want someone who learns tools quickly and improves the operating system. Good creative judgement without needing to be the copywriter or designer.

You can bring strong ideas and brief specialists well. Bonus Points If You Have UK and US direct mail experience. Cold-audience or list-buying experience.

A DTC, subscription, beauty, supplements, skincare, catalogue, charity fundraising, or direct-response agency background. Experience with parcel inserts or package inserts. How To Apply Direct mail is a hands-on channel, and so is this role.

If you’ve owned sends end-to-end and can show the numbers, we’d love to hear from you. Apply via LinkedIn with your CV.