Marketing Analyst

Job Description Job Description Job Title: Marketing Business Analyst Location-Type: Remote or Hybrid NYC Hours: 20 hours/ week Start Date Is: ASAP Duration: 2 month contract We're looking for a data-driven Marketing Business Analyst to become the analytical backbone of our Growth Marketing team. In this role, you'll own the health and accuracy of our marketing funnel reporting — from top-of-funnel lead generation through pipeline contribution — and serve as the go-to resource for identifying data issues, surfacing insights, and ensuring our revenue teams are working from a single source of truth. What You'll Do: Funnel Reporting & Analytics Build, maintain, and distribute recurring reports covering the full marketing funnel: Leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Sales Accepted Leads (SALs), and pipeline contribution Track funnel conversion rates, lead velocity, and stage-to-stage progression to identify trends and opportunities Partner with Growth Marketing to develop dashboards and reporting cadences that align with campaign cycles and weekly business GTM reviews Data Quality & Integrity Conduct regular audits of marketing and sales data in Marketo & Salesforce to identify and resolve discrepancies, duplicate records, missing fields, and attribution errors Investigate anomalies in lead volume, conversion rates, or pipeline values and escalate or resolve root causes in collaboration with Revenue Operations and Marketing Ops Define and enforce data standards for lead statuses, campaign attribution, and funnel stage definitions Cross-Functional Collaboration Act as a liaison between the Growth Marketing, Sales, and Revenue Operations teams to ensure consistent funnel definitions and aligned reporting Support campaign performance reviews by connecting marketing activity to downstream pipeline and revenue outcomes Participate in go-to-market planning by providing historical funnel benchmarks and forecasts Process Improvement Identify gaps in current data capture, reporting processes, or tooling and recommend scalable improvements Document reporting methodologies, data definitions, and standard operating procedures What You Bring: Required 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role Strong proficiency in Salesforce CRM — including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline) Experience with BI or data visualization tools (e.g., Tableau, Omni) Advanced Excel/Google Sheets skills; comfort with large datasets Strong attention to detail with a track record of catching and resolving data discrepancies Preferred Experience with marketing automation platforms (e.g., Marketo) and their Salesforce integrations Familiarity with SQL for querying data warehouses or CRM data Read logic from DBT Exposure to multi-touch attribution models Experience working within a high-growth SaaS or technology environment You'll Thrive Here If You Love digging into data to find out why numbers don't add up Can translate complex data findings into clear, actionable narratives for non-technical stakeholders Are comfortable owning reporting accuracy and raising flags proactively Enjoy working at the intersection of marketing and revenue operations