Area Sales Manager

About the job Job Description: Specification and Partnership Consultant Location: Midlands Company: Ricoman Lighting - Premium UK Lighting Manufacturer About Us At Ricoman, we are more than just a lighting manufacturer. We are project specialists who deliver innovative lighting solutions On Time, On Specification, and On Budget. With UK-based production, a collaborative team culture, and a customer-first ethos, we are on a mission to become a leading premium lighting manufacturer recognised for customer excellence.

The Role This is a proactive sales role where you’ll focus on identifying, engaging, and acquiring new customers, while also strengthening long-term partnerships with existing accounts. As the face of Ricoman for fit-out companies, electrical contractors, M&E consultant and interior designers, you will combine business development with consultative support - winning new customers, new projects, nurturing relationships, and providing tailored lighting specifications that inspire confidence and deliver value. Key Responsibilities Sales, Consultation & Specification Deliver product presentations, samples, and demonstrations to win specifications Generate leads, manage a healthy sales pipeline, and achieve agreed sales targets Represent Ricoman at industry events, trade shows, and client visits to build visibility and credibility Identify opportunities to introduce Ricoman solutions into new projects at early design stages Translate customer requirements into lighting specifications and tailored solutions Guide clients through options, compliance standards, and best practices Work closely with our Lighting Design and Technical teams to ensure feasibility and accuracy Partnership Development Build and maintain strong, long-term client relationships Develop new accounts and expand existing ones through trust and value creation Act as the key contact for projects from enquiry to post-delivery support Collaboration & Feedback Provide market intelligence and feedback to Marketing, Production, and Technical teams Participate in cross-departmental reviews and ensure customer insights are captured in feedback.

Uphold agreed SLAs for responsiveness, quoting, and issue resolution What We’re Looking For Proven track record in B2B sales (lighting, electrical, building services, or other technical sector - preferred but not essential) Strong ability to engage with specifiers, contractors, and designers Excellent communication and presentation skills – able to simplify technical information for clients Collaborative mindset – thrives on cross-team problem-solving, not lone-wolf selling Highly organised with CRM discipline and attention to detail Self-motivated, resilient, and genuinely passionate about customer success What We Offer Competitive base salary + performance bonus Clear progression pathway within a growing, values-driven business Full training on Ricoman’s product range, lighting design principles, and CRM tools A supportive culture built around our values: Curiosity, Community, and Growth Opportunity to receive exposure to a highly collaborative and dynamic business. Requirements added by the job poster • Valid driver’s license • 3+ years of experience in Sales