Vice President

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Vice President, Commerce is responsible for leading the success of clients’ media investment with retail and commerce media providers and holistic efforts to use retail data in programmatic, social, video, and other channels. You will lead self‑service media buying on retail and commerce media platforms for endemic brands as well as advise non‑endemic advertisers on the use of retail data and inventory (Ex. Instore DOOH).

The VP of Commerce will work with other agency practices from analytics to strategy to partner with retailers holistically and effectively. This role will also work beyond media to advise on Groupe and industry solutions for other retail challenges and needs like Commerce content or seller operations. You will work in a range of major retail and commerce media platforms including: Walmart, Instacart, Best Buy, Amazon, Doordash, Uber Eats, Roundel, Albertson’s, Criteo, and PayPal.

As the VP, you will serve as the main point of contact for clients and internal collaborators.

Responsibilities

• Leads the total media approach with retailers whether optimized to the sales or awareness objectives
• Provide critical strategic oversight and thought leadership that moves work beyond tactical execution
• Develop objectives and strategies across the retailers, while the rest of the team will be rooted in their own retail assignments
• In a world of finite resources and people, the VP will drive the priorities each week to enable work to get completed and adjust the team as needed
• They will serve as the critical point of marketplace escalation with retailers and partners to bring Groupe leverage to bear on issues and opportunities
• As the conduit of the best in the Groupe, they are a critical agency lead for JBPs and other relevant client partnerships
• Oversee the clients strategy and growth paid media efforts in retail and commerce media networks and platforms
• Be the subject matter expert and educate teams and clients of the broader retail environment and how it impacts total media planning and buying
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drive adoption of stated account management standards through example setting, positive reinforcement and behavioral corrections
• Conduct performance reviews and career path plans
• Provide training to direct reports as needed
• Facilitate the development and documentation of standards for improving operational efficiencies within the team and the group
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring media success, including setting important targets, measurement and optimization strategies
• Advocate the value of retail and commerce media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop, manage, and monitor client P&L’s for assigned accounts
• Implement comprehensive media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Collaborate with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process for all assigned accounts
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis subject areas, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction

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