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Vice President Enterprise Sales - UK CRM

Zeta Global

LondonFull-timeMid LevelOn-site

Job Description

Zeta is looking for an entrepreneurial enterprise sales leader to build and scale our UK new-logo business.

The Vice President Enterprise Sales – UK CRM will own the strategy, execution and performance of Zeta’s enterprise new-business organisation, with responsibility for building a repeatable sales engine and winning strategic enterprise customers.

Initially operating as a player-coach, this leader will personally engage in Zeta’s largest and most strategic new-business opportunities while leading and developing the existing Enterprise Account Executives. As the UK business grows, they will recruit and scale a high-performing Enterprise Sales organisation.

This role is focused exclusively on new-logo acquisition, working alongside a separate Customer Growth organisation responsible for retention and expansion of existing customers.

Key Responsibilities

Lead UK Enterprise New Business

  • Own and execute Zeta’s UK enterprise new-logo sales strategy.
  • Deliver the UK new-business ARR target.
  • Build a predictable and repeatable enterprise sales engine.
  • Establish target-account, territory and opportunity strategies.
  • Maintain sufficient qualified pipeline to consistently achieve revenue targets.
  • Drive rigorous forecasting, pipeline inspection and deal management.
  • Translate market opportunities into clear commercial priorities and execution plans.
  • Win Strategic Enterprise Customers

  • Personally engage in and help lead Zeta’s largest strategic new-business opportunities.
  • Build senior relationships with CMOs, CIOs, CDOs, CEOs and other executive decision-makers.
  • Navigate complex, multi-stakeholder enterprise buying processes.
  • Coach teams through discovery, solution development, business cases, commercial negotiations and close.
  • Help structure and negotiate complex six- and seven-figure enterprise agreements.
  • Develop executive sponsorship strategies for priority opportunities.
  • Create lighthouse customer wins that strengthen Zeta’s position in the UK market.
  • Build and Lead the Enterprise Sales Organisation

  • Lead, coach and develop UK Enterprise Account Executives.
  • Recruit high-calibre enterprise sellers as the organisation scales.
  • Establish clear expectations, performance standards and accountability.
  • Conduct regular pipeline, forecast and deal reviews.
  • Provide hands-on coaching on strategic opportunities.
  • Build a high-performance culture centred on customer value, collaboration and consistent execution.
  • Build the UK Go-to-Market Motion

  • Partner closely with SDR, ABM and Field Marketing to create and convert enterprise pipeline.
  • Work with Solutions Consulting, Product, Data and Services teams to develop compelling solutions for enterprise customers.
  • Partner with Customer Growth to ensure successful transition of new customers following acquisition.
  • Develop relationships with consultancies, agencies and strategic partners that can influence or originate enterprise opportunities.
  • Provide market, customer and competitive insight to UK and global leadership.
  • Represent Zeta with enterprise prospects, partners and industry leaders.
  • Success Measures

  • New ARR
  • New-logo acquisition
  • Enterprise pipeline creation and coverage
  • Individual and team quota attainment
  • Forecast accuracy
  • Win rate
  • Average deal size
  • Sales cycle progression
  • Enterprise team performance
  • Executive relationships within strategic prospects
  • Experience & Capabilities

  • 10+ years of successful enterprise technology or SaaS sales experience, including significant sales leadership experience.
  • Proven experience leading and developing high-performing Enterprise Account Executives.
  • Strong track record of delivering enterprise new-business revenue targets.
  • Demonstrated ability to personally influence and close complex six- and seven-figure enterprise opportunities.
  • Experience selling into large UK enterprise organisations and navigating complex buying committees.
  • Strong executive presence with the ability to engage credibly with C-suite stakeholders.
  • Deep understanding of complex enterprise sales cycles, account planning, forecasting and opportunity management.
  • Experience in MarTech, CRM, Marketing Cloud, CDP, Customer Data, AI or adjacent enterprise technology strongly preferred.
  • Strong commercial negotiation skills.
  • Data-driven and highly disciplined in forecasting and pipeline management.
  • Entrepreneurial mindset with the ability to build and scale within an established global technology company.
  • Strong coaching capability and a track record of attracting, developing and retaining excellent sales talent.
  • Leadership Profile

    The successful candidate will combine the discipline of an experienced enterprise sales leader with the entrepreneurial mindset of a builder.

    They will be equally comfortable coaching an Enterprise AE through a complex strategic deal, engaging directly with a C-suite prospect, inspecting the forecast and building the organisation Zeta needs for its next phase of UK growth.

    PEOPLE & CULTURE AT ZETA

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