UK Marketing Manager – Demand Generation & Growth

Overview

As Senior Marketing Manager for the UK, you own and scale Factorial's UK go-to-market engine, translating market insights into a measurable pipeline and revenue impact. You will design an integrated, multi-channel demand generation strategy across paid media, CRM, ABM, events, content, partnerships, and offline activations, partnering with Sales, RevOps, and Product Marketing. You’ll identify high-potential ICPs, allocate budgets, and build repeatable, scalable programs that connect marketing to MRR.

The role sits in the Global Expansion team and requires balancing strategy with hands-on execution in a fast-growing SaaS environment. You will represent Factorial externally and shape the UK市场?

• private health insurance
• Wellhub
• Cobee
• language classes
• breakfast in the office
• pet-friendly

• Own the UK marketing and demand generation strategy aligned to pipeline, MRR, and revenue targets
• Develop and execute an integrated multi-channel plan (paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, offline)
• Create campaigns around priority ICPs, industries, accounts, products, and commercial priorities
• Collaborate with Sales and BDR teams to generate and accelerate qualified pipeline
• Lead UK events, webinars, and market activation strategy linked to broader campaigns
• Develop strategic partner marketing programs with UK partners to drive demand and pipeline
• Manage paid acquisition, lifecycle, nurture, and conversion programs
• Own UK marketing budget and vendor management
• Define and monitor KPIs (pipeline, MRR, conversion, CAC, CPD/CPL, ROI, revenue contribution)
• Use data to optimize investment, identify scalable opportunities, and prune underperforming activities
• Build scalable processes, campaigns, and frameworks for long-term UK growth
• Represent Factorial externally at events, webinars, and industry forums
• Share UK market insights and learnings with the wider GTM organization

• 5+ years of marketing experience with deep UK market expertise, ideally in B2B SaaS/tech
• Proven track record owning UK marketing or demand generation
• Strong understanding of UK B2B landscape and GTM dynamics
• Experience delivering full-funnel, multi-channel demand generation
• Experience with paid media, CRM/lifecycle, inbound/outbound, ABM, events, webinars, content, partnerships, and offline marketing
• Budget management and experience with agencies/external partners
• Commercial mindset connecting marketing to pipeline, MRR, revenue, CAC, ROI
• Experience collaborating with Sales and BDRs to generate qualified pipeline
• Ability to translate data/market insights into strategic growth
• Excellent stakeholder management and communication; strong public speaking
• Native-level English or equivalent
• Strong understanding of B2B marketing tech stack; CRM/MA platforms like HubSpot or Salesforce; dashboards and attribution tools
• Experience with Google Ads, LinkedIn Ads, analytics, ABM, or related demand gen tech

• Stakeholder management
• Data-driven decision making
• Excellent communication and presentation
• HubSpot
• Salesforce
• CRM/marketing automation platforms