Tier 1 Client Strategy Director
Mail Metro Media
Job Description
About the Role
As the Client Strategy Director for Finance, Business and Charities, you will be responsible for defining and executing the long-term commercial strategy for our most significant Tier 1 accounts and your wider category. This is a senior role and you will leverage category expertise, audience insights, and our extensive product portfolio to position dmg media as an essential partner to clients. This is a highly strategic, commercially astute role that thrives at the intersection of data, multi-channel creativity, and client partnership.
This new role will:
- Develop deep and influential Tier 1 client & agency planning relationships, positioning dmg as a must-buy media owner, to drive incremental revenue
- Develop long-term annual strategies for Tier 1 clients, leveraging category, product expertise & audience insights across all titles and brands
- Lead proactive presentations & thoughtâleadership sessions to unlock commercial growth.
- Strengthen our reputation as a trusted partner to direct clients & their agencies, leading the ongoing revitalisation of our account service model to meet the evolving needs of our customers
- Champion our innovative dataâenriched digital solutions in market that generate meaningful outcomes for our advertising customers, as well as respect the value of our printed media to deliver outcomes
- Lead our commercial transformation toward a strategic, clientâfocused, fullâfunnel organisation - balancing shortâterm revenue delivery with longâterm value creation
- Collaborate closely with our Creator & New Media (social video) and Commerce team to best serve our core advertising customers with marketâleading solutions
- Collaborate with Partnerships and the Core Sales team to ensure that the quality servicing and output for Tier 1 clients is delivered
- Deliver and report on all client engagement, delivering robust pipeline management and performance tracking in Salesforce for all allocated T1 clients relationships
- Lead and develop the Client Strategy Partners into leaders of the future
Main Responsibilities
- Tier 1 Relationship Management: Build and nurture deepârooted relationships with senior decisionâmakers at Tier 1 agencies and clients, ensuring dmg media is central to their strategic planning.
- Revenue Growth: Identify and unlock new commercial opportunities by translating audience trends and platform innovations into revenueâgenerating partnerships, while managing pipelines and delivering against strict targets.
- Strategic Planning: Develop comprehensive, longâterm media strategies for Tier 1 accounts, leveraging categoryâspecific expertise, audience insights, and our extensive product portfolio to meet complex client objectives.
- Thought Leadership: Lead proactive presentations and thoughtâleadership sessions that demonstrate dmg mediaâs marketâleading innovation in social video, data capabilities, and digital storytelling.
- CrossâFunctional Collaboration: Act as a strategic bridge between commercial, editorial, data, and product teams to ensure client strategies are flawlessly executed and drive measurable business outcomes.
- Talent development: Management of the client strategy partner
Person Specification
- Client Network: A black book of senior client contacts in the Finance category
- Commercial Acumen: Proven track record in turning media strategy into tangible commercial solutions, while delivering growth strategies in a competitive market
- Multiâchannel solution selling: Expertise in delivering multichannel solutions and connecting the customer journey
- Pricing & yield optimisation: Strong understanding of commercial models and maximizing inventory value
- Data analytics & insights: Ability to leverage data to inform strategy and deliver powerful insights
- Digital fluency: Comfort and proficiency with ad tech, data platforms and social media platforms
- Strategic Thinking: Exceptional ability to translate complex data and audience insights into clear, actionable, and persuasive strategic frameworks
- Communication: A confident presenter with the ability to influence Câsuite stakeholders and lead highâstakes pitches
- Industry Knowledge: Deep understanding of the UK media landscape, including digital, print, and emerging social/video platforms with at least 10 years experience
- Entrepreneurial Spirit: A selfâstarter who thrives in a fastâpaced environment and is motivated by hitting ambitious growth targets
Package Description
Our benefits package increases the longer youâve been with us. Hereâs what to expect:
- 25 daysâ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
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