The Travel Desk Analyst

The Trade Desk Analyst: Results-driven Programmatic Trader with experience in Programmatic Advertising and hands-on expertise in Demand-Side Platform (DSP) platforms. Skilled in campaign execution, optimization, data analysis, and performance marketing across multiple digital channels. Proven ability to manage large-scale campaigns, improve ROI, and deliver data-driven insights.

Core Skills Programmatic Advertising Demand-Side Platform (DSP) The Trade Desk Real-Time Bidding (RTB) Campaign Management & Optimization Audience Targeting & Segmentation Performance Marketing (CPA, CPC, ROAS, CTR, CPM) Data Analysis & Reporting Excel / Google Sheets (Advanced) SQL (Basic to Intermediate) Attribution Modeling Cross-Channel Media Buying (Display, Video, Mobile, CTV, Native, Audio) Key Responsibilities Execute, manage, and optimize programmatic campaigns using The Trade Desk DSP Monitor campaign delivery, pacing, and budget allocation to ensure KPI achievement Analyze campaign performance data and implement optimization strategies Apply audience targeting, bid adjustments, and inventory selection techniques Troubleshoot campaign issues including tracking pixels, creatives, and delivery gaps Generate performance reports and provide actionable insights Collaborate with cross-functional teams including sales, analytics, and account management Ensure campaign compliance with client objectives and brand guidelines Qualifications Experience in programmatic media buying or digital advertising Hands-on experience with DSP platforms (The Trade Desk preferred) Strong understanding of RTB, ad exchanges, and digital media ecosystem Analytical mindset with strong attention to detail Excellent communication and stakeholder management skills