Territory Sales Manager

We are looking for an ambitious and commercially driven "Territory Sales Manager" to join our growing Pet & Wildlife division, managing and developing customer relationships across the South-West of England (Bristol, Cornwall, Devon and Gloucestershire). Representing some of the UK's best-loved wildlife care brands, including Peckish, Nature's Feast and Gardman, you will play a key role in increasing distribution, driving sales growth and delivering exceptional in-store execution across your territory. This is an excellent opportunity for a proactive field sales professional who enjoys building long-term customer partnerships, identifying new business opportunities and delivering measurable commercial results.

Key Responsibilities Develop and strengthen relationships with approximately 130 retailers, including garden centres, pet stores, country stores, farm shops and hardware retailers. Drive sales growth and increase distribution across Westland's Pet & Wildlife portfolio. Identify and secure new business opportunities within the territory.

Create and execute territory plans focused on delivering sustainable growth. Develop retailer-specific promotional activity to maximise sales and return on investment. Achieve annual sales, distribution and new product launch targets.

Build strong relationships with store owners, managers and key decision-makers. Deliver outstanding in-store execution through merchandising, POS placement and display implementation. Conduct product training sessions with retail teams to improve product knowledge and category performance.

Essential Skills & Experience Previous field sales, territory sales or account management experience. Experience within the pet care, wildlife care, gardening, horticulture, DIY, FMCG or retail sectors would be advantageous. Strong relationship-building and customer engagement skills.

Commercially minded with a proven track record of achieving sales targets and KPIs. Excellent communication and presentation skills. Self-motivated, organised and proactive.

Strong planning and territory management capabilities. Confident delivering product demonstrations and retailer training. Good Microsoft Office skills.

Essential Criteria You will already be based in the South-West of England - regions spanning across Bristol, Cornwall, Devon, Dorset, Gloucestershire, Somerset, and Wiltshire Full UK driving licence. Willingness to travel extensively throughout the territory.