Territory Sales Manager

Location: Hyderabad, Telangana

Department: Sales & Business Development

Industry: LED Lighting / Electrical Products

About the Role

We are looking for a dynamic and result-oriented Territory Sales Manager (TSM) to spearhead the launch and market development of our LED lighting brand in Hyderabad. The ideal candidate will be responsible for establishing the brand's presence, developing a strong dealer and distributor network, driving sales, and creating long-term business relationships across the assigned territory.

Key ResponsibilitiesMarket Development

• Lead the successful launch of the brand in Hyderabad and surrounding markets.
• Identify high-potential markets, customer segments, and growth opportunities.
• Develop and execute territory expansion strategies to achieve market penetration.

Channel Development

• Appoint and manage distributors, dealers, retailers, and channel partners.
• Build a sustainable distribution network across the territory.
• Ensure product availability and visibility at all key outlets.

Sales & Business Growth

• Achieve monthly, quarterly, and annual sales targets.
• Drive secondary sales through effective channel engagement.
• Identify and onboard new business opportunities in residential, commercial, industrial, and infrastructure projects.

Project & Institutional Sales

• Develop relationships with electrical contractors, builders, architects, consultants, and government departments.
• Generate enquiries and convert project opportunities into business.
• Coordinate with internal teams for project execution and customer support.

Brand Building

• Execute promotional campaigns, dealer meets, product demonstrations, and marketing activities.
• Increase brand visibility and customer awareness in the assigned territory.
• Gather market intelligence on competitors, pricing, and customer preferences.

Relationship Management

• Build strong relationships with channel partners and key customers.
• Resolve customer concerns promptly and ensure high service standards.
• Maintain regular market visits and business reviews.

Reporting

• Prepare daily, weekly, and monthly sales reports.
• Monitor territory performance and sales pipeline.
• Provide market feedback and recommend business improvement strategies.

Required Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field.
• MBA is preferred.

Experience

• 3–7 years of experience in LED lighting, electrical products, FMCG, consumer durables, or building materials.
• Proven experience in distributor development and channel sales.
• Prior experience in launching a new brand or developing a new territory is highly desirable.

Skills & Competencies

• Strong sales and negotiation skills.
• Excellent communication and relationship-building abilities.
• Knowledge of the Hyderabad electrical and lighting market.
• Ability to work independently and deliver results.
• Strong analytical and problem-solving skills.
• Proficiency in MS Office and CRM tools.

Key Performance Indicators (KPIs)

• Sales target achievement.
• New distributor/dealer appointments.
• Secondary sales growth.
• Market coverage and expansion.
• New customer acquisition.
• Project business conversion.
• Collection efficiency.
• Brand visibility and merchandising.

What We Offer

• Competitive salary with performance-based incentives.
• Career growth opportunities in a rapidly expanding organization.
• Opportunity to play a key role in building a leading Indian LED lighting brand.
• A collaborative, entrepreneurial, and growth-focused work environment.