Subscription CRM Marketing Executive - Hubspot

Overview

As Subscription Marketing Executive, you will own the marketing strategy for the subscription products across the business, shaping campaigns and customer journeys to grow trials, engagement and value. You will work with cross-functional teams to optimise the subscriber lifecycle using HubSpot, driving data-led improvements across acquisition, onboarding, engagement and renewal. This role offers ownership of a newly created function within a collaborative, flat-paced environment and a chance to make a tangible commercial impact.

• 25 days' holiday
• Pension contribution
• Hybrid working (London)
• Collaborative, flat and sociable environment
• Regular social events

• Develop and execute the subscription marketing strategy across multiple publications and products
• Increase trial volume and quality through proactive marketing
• Create and optimise automated journeys across the subscription lifecycle (trial, onboarding, engagement, conversion, renewal)
• Engage existing subscribers and identify opportunities to increase usage and value
• Develop targeted campaigns for disengaged subscribers
• Collaborate with subscription sales, editorial and technology teams to deliver campaigns
• Use HubSpot for segmentation, workflows, reporting, automation and campaign journeys
• Define and monitor KPIs for trials, engagement, conversion and subscriber activity
• Turn content, news and insights into subscription marketing opportunities
• Embed a data-led, CRM-focused approach across the marketing function

• Several years of marketing experience in subscription, membership, publishing, media or similar recurring-revenue models
• Experience in lifecycle marketing from leads/trials to conversion
• Proficiency with HubSpot for CRM, marketing automation, reporting and dashboards
• Ability to segment audiences and manage multiple campaigns and audiences
• Experience measuring marketing performance via data and KPIs
• Proactive, improvement-oriented mindset with collaboration across teams
• Organised, commercially minded and data-driven

• collaborative
• data-driven
• strong communication
• HubSpot CRM and marketing automation
• campaign automation and journey mapping
• audience segmentation