Strategic Events & Sales Manager

Proactively identify and attract sales opportunities to the businesses through the implementation and execution of an on brand and relevant events schedule, to include both promotional and sales driven events.

Main Responsibilities

Proactively target businesses and other customers local to our venues, without duplication of venue specific efforts.

Keep up to date with trends in the sector to ensure relevant opportunities are being identified and exploited, for both Camino and Big Chill.

Use this knowledge to identify opportunities to attract additional sales and new customers to the businesses.

Create and manage an events calendar for all venues to exploit the identified opportunities, ensuring relevant, on-brand, and on-trend events are regularly taking place.

Liaise with Content Manager to ensure effective social/print promotional activity is in place to support the events calendar.

Take full ownership of events organised from sign off to post event reporting/feedback.

Manage the cost of promotional events within the wider context of the overall marketing budget.

Manage terrace and other relaunch events for all venues, working with venue managers, external PR and others as required.

Assist in maintaining good relationships with sponsors in order to maximise support for relevant events, including monetary, free stock and additional promotional ‘noise (e.g. through sponsor social feeds).

Regularly report, review and analyse events ensuring ROI analysis is available for all activity.

Assist operations teams in creating relevant ‘party packages’ for both seasonal and year-round larger group bookings.

Maintain positive relationships with venue managers and hosts to ensure a seamless customer experience.

Attributes

Experience working in a similar role.

Passionate about good food, drink and going out. Well presented, approachable and outgoing – an outstanding brand ambassador.

Natural and confident communicator with excellent spoken and written English.

Motivated self-starter.

Commercially astute, with an understanding of the need to balance promotional offers with profitability.

Excellent attention to detail.

Willingness to work flexibly, attending organised events, to help ensure a smooth process and the delivery of a perfect customer experience.

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