Sr. Manager / Head – Brand Marketing

About EB1A Experts EB1A Experts is a leading immigration consulting firm dedicated to helping exceptionally talented individuals achieve their U.S. immigration goals, specifically through the EB-1A (Extraordinary Ability) visa category. We pride ourselves on our deep expertise, personalized approach, and commitment to client success. As we scale, we are focused on building a category-defining brand that reflects authority, trust, and aspiration for the world’s top talent.

The Mission This role goes beyond managing channels — you will shape how EB1A Experts is perceived in the market , building a brand that commands trust, authority, and premium positioning in a credibility-driven category. Key Responsibilities 1. Brand Identity & Positioning Own and evolve the overall brand strategy, positioning, and narrative, ensuring a consistent, premium identity across all touchpoints.

Translate complex client journeys into high-impact brand storytelling that reinforces credibility and aspiration. Drive alignment across teams to ensure all communication reflects a cohesive and differentiated brand voice. 2. Brand Building & Market Presence Conceptualize and drive high-impact brand initiatives (campaigns, partnerships, community-led efforts) to strengthen category leadership and visibility Own and execute PR and media strategy , including press coverage, thought leadership placements, and external communications to build authority and credibility.

Build structured programs to amplify client success and advocacy into long-term brand equity. 3. Online Reputation & Brand Trust Own the end-to-end reputation strategy, proactively building trust across platforms through reviews, testimonials, and community signals. Establish frameworks to monitor sentiment, manage risk, and respond to public discourse in a timely and brand-aligned manner.

Partner with internal teams to ensure client experience consistently reinforces the brand promise. 4. Social Media Strategy & Thought Leadership Lead the end-to-end social strategy, positioning EB1A Experts as a category authority across key platforms (LinkedIn, Instagram, YouTube, etc.). Build a scalable content and engagement engine focused on high-quality audiences, not just reach.

Establish leadership presence through insight-led content, storytelling, and consistent audience engagement. 5. Tracking, Insights & Optimization Own a full-funnel brand and social performance framework across awareness, engagement, consideration, and trust , leveraging metrics like share of voice, audience quality, engagement depth, sentiment, and advocacy. Translate data into strategic insights and actionable recommendations to continuously refine brand positioning, content strategy, and growth investments.

Who You Are 6+ years of experience in Brand, Social media, and Digital Marketing, with strong hands-on experience in brand building (mandatory). Proven ability to build and scale brand presence in digital-first or high-trust categories. Strong understanding of social ecosystems, audience behavior, and content strategy at scale.

A strategic thinker and storyteller who can translate complexity into compelling narratives. Analytical and outcome-oriented, with the ability to connect brand efforts to business impact. High ownership mindset, comfortable operating in a fast-paced, evolving organization.