Social Media Specialist

Overview

As Social Media Specialist you will grow COS’s luxury social presence by turning audience insights into engaging content and smarter paid and organic strategies. You will work with cross‑functional teams to shape social‑first creative and optimise performance on TikTok, Instagram and emerging platforms. Your data‑led approach will drive community growth and support broader brand and commercial goals.

This is a creator‑driven role at a premium fashion brand, offering scope to influence tone, formats and partnerships. You will be at the intersection of culture, performance and storytelling.

• staff discount on H&M Group brands
• HIP incentive program
• up to 20 days holiday
• pension scheme
• cycle to work
• private health & dental care

• Grow and evolve social channels with content, community, and performance analysis to identify growth opportunities
• Develop recommendations with the Social Media Manager and Head of Content; use performance insights to evolve social‑first content
• Drive social performance and optimisation; translate data into actionable insights and reporting
• Maximise paid social impact by informing strategy with insights, trends, content learnings and creator opportunities (focus on TikTok)
• Stay ahead of social trends, platforms, creators, and formats; translate them into opportunities for COS
• Shape social‑first creative by collaborating with Social Media, Art Directors, and Copy teams; inform direction using audience insights and performance data
• Develop social partnerships and opportunities with Paid Media; identify creator opportunities, cultural moments and social commerce to support growth
• Collaborate across the business; coordinate cross‑functional workflows from ideation to execution; maintain relationships with external platform representatives

• Strong understanding of luxury fashion and social media landscape
• Expert knowledge of TikTok and its evolving trends, creators, formats, and best practices
• Advanced: organic and paid social understanding; ability to connect learnings across both
• Advanced: passion for emerging social trends and ability to identify new formats and creators
• Advanced: cross‑functional collaboration; manage briefs, feedback and timelines
• Skilled: knowledge of social commerce and platform shopping features; familiarity with YouTube, WeChat, Weibo, LINE, KakaoTalk
• Skilled: data‑driven, able to translate performance data into actionable recommendations
• Strong communication skills; ability to explain complex points clearly
• Delivery, problem solving, collaboration, adaptability and curiosity

• Collaboration
• Communication
• Adaptability
• TikTok expertise
• Data analysis and interpretation
• Paid and organic social strategy