Social Media Marketing Manager

About the Company We are a rapidly growing skincare and personal care brand focused on creating innovative, consumer-centric products that blend science, efficacy, and modern beauty needs. With a strong presence across digital platforms, we are looking for a creative and performance-driven Social Media Manager to strengthen our brand presence and drive community engagement. Position Summary The Social Media Manager will be responsible for developing and executing the company's social media strategy across all digital platforms.

The role requires a strong understanding of content marketing, influencer collaborations, community management, social media analytics, and emerging trends within the beauty and skincare industry. Key ResponsibilitiesSocial Media Strategy & Planning Develop and execute comprehensive social media strategies aligned with brand and business objectives. Create monthly content calendars across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.

Identify opportunities to increase brand awareness, engagement, and customer acquisition. Content Management Collaborate with creative, content, and design teams to produce engaging social media content. Ensure all content reflects the brand's voice, identity, and marketing priorities.

Manage content publishing schedules and platform optimization. Community Management Monitor and respond to customer queries, comments, and direct messages. Foster a strong online community and enhance customer engagement.

Manage brand reputation across social channels. Influencer & Creator Collaborations Identify, onboard, and manage influencer partnerships. Coordinate campaign execution, content approvals, and performance tracking.

Build long-term relationships with creators and industry influencers. Performance Marketing Support Work closely with performance marketing teams to amplify social campaigns. Support product launches, promotions, and brand initiatives through social media activations.

Optimize content based on audience behavior and campaign performance. Analytics & Reporting Track and analyze social media KPIs including engagement, reach, follower growth, traffic, and conversions. Prepare monthly performance reports with actionable insights and recommendations.

Stay updated on platform algorithm changes and industry best practices. Trend Monitoring Monitor beauty, skincare, wellness, and digital marketing trends. Identify viral content opportunities and emerging platform features.

Recommend innovative ideas to keep the brand culturally relevant. Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field. 4–7 years of experience managing social media for beauty, skincare, personal care, wellness, fashion, or consumer brands. Experience working with influencers, content creators, and digital campaigns.

Required Skills Strong understanding of Instagram, Facebook, YouTube, LinkedIn, Pinterest, and emerging social platforms. Expertise in social media planning and content strategy. Excellent copywriting and communication skills.

Familiarity with social media analytics tools and reporting dashboards. Knowledge of influencer marketing and community management. Ability to manage multiple campaigns simultaneously.

Strong creative thinking and trend-spotting capabilities. Preferred Experience Experience in skincare, beauty, personal care, or D2C consumer brands. Understanding of social commerce and influencer-led growth strategies.

Experience collaborating with creative agencies, photographers, and content creators. Key Competencies Creativity & Storytelling Strategic Thinking Consumer Understanding Data-Driven Decision Making Project Management Relationship Building Brand Awareness & Engagement Growth Experience 4–7 Years Employment Type Full-Time Industry Preference Skincare, Beauty, Personal Care, Wellness, Cosmetics, D2C Consumer Brands Confidential Opportunity – Company details will be shared with shortlisted candidates only.