Social Media Manager

Role Overview We are looking for a YouTube Specialist who can build and scale our financial education channel from scratch. This is a full-ownership role from strategy and scripting to production, publishing, and engagement. The candidate must understand financial content, compliance sensitivity, and YouTube growth mechanics. This is not just a content role. This is a growth engine role. Key Responsibilities 1. Channel Strategy & Positioning Launch and structure the YouTube channel aligned with financial brand positioning Define content pillars (Bonds, Fixed Income, Investor Education, Product Explainers) Conduct keyword research for high-intent finance queries Identify content gaps from competitors 2. Financial Content Planning & Scripting Create monthly content calendars aligned with marketing goals Write clear, compliant, high-retention scripts Simplify complex concepts like YTM, credit ratings, risk profiling Work with compliance team for required disclaimers 3. Production & Shoot Management Coordinate shoots (in-house or with vendors) Direct anchors/experts during filming Ensure professional quality (audio, lighting, delivery) Guide editing for retention, hook strength, and CTAs 4.

SEO, Publishing & Optimization Upload with SEO-optimized titles & descriptions Create high-CTR thumbnails Implement YouTube Shorts strategy Optimize end screens, chapters, tags 5. Growth & Performance Tracking Monitor CTR, retention, watch time, subscribers Improve performance via thumbnail & title testing Align content with lead generation funnel Share monthly analytics reports Required Skills Strong understanding of YouTube algorithm, SEO & analytics (CTR, retention, watch time) Experience managing a YouTube channel end-to-end Ability to write clear, engaging scripts for financial content Basic knowledge of bonds, fixed income & investor education topics Experience in thumbnail planning & title optimization Working knowledge of video production & editing tools Data-driven mindset with monthly performance reporting capability Ability to work with compliance-sensitive financial content