Social Media Manager

· Role Overview: The Social Media Manager will own BE and Mother Diary’s social presence across Instagram, Facebook, LinkedIn, reels, stories and community-led formats. The role requires strong platform understanding, content planning, creator coordination and brand aesthetic judgment. · Key Responsibilities: o Build and manage monthly social media calendar across BE and MD o Own social content across product education, product launches, testimonials, mom care, baby care, gifting, Mother Diary prompts and expert-led content o Maintain the approved BE social aesthetic including warm nostalgic baby-care visuals, ivory backgrounds, lavender and butter-yellow accents, polka dots, stripes, soft product flatlays and premium editorial layouts o Coordinate with GenY Labs for creatives, reels, paid assets and monthly performance reports o Manage influencer briefs, creator coordination, content approvals and campaign tracking o Monitor DMs, comments, mentions, trends, social sentiment and customer queries o Track reach, engagement, saves, shares, follower growth, profile visits, link clicks and community sign-ups · Preferred Profile: o 3 to 6 years of experience in social media management for consumer, lifestyle, D2C, wellness or parenting brands o Strong understanding of Instagram, reels, community content and creator-led marketing o Excellent eye for aesthetics and brand consistency