Social Media Manager

Job Title: Social Media Manager Location: T.Nagar, Chennai Experience: 2–4 Years Preferred Company: Martech Minds Private Limited Company Overview Martech Minds Private Limited is a growth-focused digital marketing agency based in Chennai, specializing in performance-driven content, brand storytelling, and digital transformation strategies for businesses across industries. We combine creativity, strategy, automation, and AI-powered marketing systems to help brands build meaningful engagement, scalable visibility, and measurable business growth. We are currently looking for a highly creative and strategically driven Social Media Manager to lead brand communication, audience engagement, and trend-first content execution across multiple digital platforms.

Position Summary The ideal candidate should possess a strong understanding of social media strategy, audience psychology, content planning, trend forecasting, and performance analytics. This role requires an individual who can: Develop platform-specific content strategies Build high-performing content ecosystems Leverage AI and automation tools for efficiency and scale Drive community engagement and follower growth Translate trends into impactful brand storytelling The candidate should be passionate about creating content that not only performs — but also shapes conversations and influences audience behavior. Key Responsibilities Strategy & Campaign Planning Develop and execute platform-specific social media strategies aligned with brand and business objectives Create quarterly and monthly content calendars based on audience insights, trends, and campaign goals Build innovative content frameworks and trend-led campaigns across Instagram, Facebook, LinkedIn, YouTube, and X Segment audiences and personalize content strategies for different customer personas Content Development & Publishing Collaborate with copywriters, designers, video editors, and strategists to create high-quality content Develop engaging content formats including: Reels Shorts Carousels Meme marketing Live sessions Educational and storytelling content Ensure brand consistency across multilingual content (English & Tamil) Manage content publishing schedules optimized for engagement and platform performance Social Media Automation & AI Workflows Use AI and automation tools to improve content production, scheduling, engagement, and reporting efficiency Implement automated workflows for: Content scheduling Comment & inbox management Lead capture Audience segmentation Reporting dashboards Analytics & Performance Reporting Monitor and analyze key performance metrics: Reach Engagement Watch time Follower growth Conversions Prepare weekly and monthly performance reports with actionable insights Conduct performance analysis to identify scalable content formats and audience behavior trends Continuously optimize strategies based on platform analytics and campaign performance Community Engagement & Trend Intelligence Manage community engagement across platforms with timely and brand-aligned communication Stay updated with: Platform algorithm changes Viral content formats Emerging digital trends Audience behavior shifts Proactively experiment with trend-based content and original content concepts Influencer & Collaboration Management Identify and onboard relevant influencers and creators Coordinate end-to-end influencer campaigns: Briefing Content approvals Posting schedules Reporting Track influencer performance metrics and optimize collaboration outcomes Client Communication & Coordination Collaborate with clients to understand business goals and content requirements Translate client objectives into actionable social media strategies and campaigns Ensure timely execution and reporting of deliverables Requirements 2–3 years of experience in social media management and content strategy Strong understanding of: Instagram, Facebook, LinkedIn, YouTube, X (Twitter) Proven ability to identify and execute high-performing content trends Strong storytelling, copywriting, and visual communication skills Experience with social media management and automation tools Understanding of AI-assisted content workflows and automation systems Strong analytical and reporting capabilities Preferred Qualifications Candidates with the following experience will have an added advantage: Managed accounts with measurable growth of 50K–100K+ followers Created campaigns/content with 1M+ to 2M+ views Experience in influencer marketing and UGC campaigns Experience in multilingual or regional-language content strategies Familiarity with social listening and automation ecosystems Why Join Martech Minds?

Opportunity to work on high-impact and trend-driven campaigns Creative and collaborative work environment Exposure to diverse industries and brands Access to advanced AI tools and automation systems Continuous learning and growth opportunities Performance-driven culture with ownership and creative freedom How to Apply Interested candidates may send: Updated Resume Portfolio / Case Studies Social media handles or campaigns managed Sample content or campaign performance metrics Email: [email protected]