Social Media Manager

Company Description DenZ is a sustainable women's denim brand dedicated to combining style, innovation, and environmental responsibility. The company crafts premium denim using advanced technologies such as laser finishing, recycled threads, water-saving processes, and clean energy systems including solar power and dual-fuel gensets. With a focus on zero fabric waste and chemical-conscious finishes, DenZ emphasizes ethical production that respects both the planet and people.

Designed for a wide spectrum of wearers, DenZ offers fits from normal to wide-leg in responsible fabrics like Tencel™, 100% cotton, and stretch blends. Guided by a mission to redefine modern denim and a vision of ethical and recyclable fashion, DenZ invites talent who share its commitment to conscious style.

## About the Role

DenZ is looking for a creative and result-driven Social Media Manager to lead our social media presence and strengthen the brand's premium digital identity.

The ideal candidate should have at least 2 years of experience managing social media for a premium fashion, lifestyle, beauty, or similar consumer brand, with a strong understanding of content, aesthetics, trends, and brand storytelling.

## Key Responsibilities

• Develop and execute DenZ's social media strategy across Instagram and other relevant platforms.

• Plan and manage monthly content calendars, including Reels, posts, Stories, campaigns and launches.

• Create and manage premium, visually consistent content aligned with DenZ's brand identity.

• Work closely with photographers, videographers, designers, influencers and internal teams for content production.

• Identify and leverage relevant fashion, social media and cultural trends to create engaging content.

• Write creative captions, hooks, CTAs and campaign copy.

• Manage day-to-day social media posting, scheduling and community engagement.

• Track social media performance and prepare regular reports with actionable insights.

• Monitor competitors and premium fashion brands to identify opportunities and emerging trends.

• Coordinate influencer collaborations and ensure timely content delivery.

• Support product launches, campaigns, festive communication and other brand initiatives.

## Design & Canva Skills

• Proficient in *Canva* and capable of independently creating high-quality social media creatives.

• Strong understanding of typography, layouts, composition, colour palettes and premium visual aesthetics.

• Ability to create Instagram posts, Stories, carousels, campaign creatives and basic video/Reel assets using Canva.

• Basic knowledge of video editing tools such as CapCut, Premiere Pro or similar is an advantage.

## Requirements

• Minimum *2 years of professional experience* in social media management, preferably with a premium fashion, lifestyle, beauty or D2C brand.

• Strong understanding of Instagram, Reels, Stories and current social media trends.

• Excellent creative sense with a strong eye for premium aesthetics.

• Strong written and verbal communication skills.

• Proficiency in Canva is mandatory.

• Ability to manage multiple projects and meet deadlines.

• Strong understanding of brand positioning and digital storytelling.

• Experience with influencer marketing and collaborations is preferred.

## What We're Looking For

Someone who doesn't just post content, but understands *how to build a premium brand on social media*.

You should be creative, fashion-conscious, proactive and comfortable taking ownership of the entire social media process from ideation and content planning to execution, publishing and performance analysis.

# Social Media Manager

*Location:* Noida

*Experience:* Minimum 2 years

*Industry:* Premium Fashion / Apparel / Lifestyle

*Employment Type:* Full-time

• Interested candidates can share their CV and portfolio at [email protected] with the subject line “Application for Social Media Manager - DenZ” or whatsapp on 9999646688.