Social Media Lead

RTÉ is Ireland's national public-service media organisation. We are embarking upon an ambitious and exciting 5-year transformation strategy to update the way we run the organisation. Our mission is to serve as an independent source of stories, news, information and entertainment for Ireland, reflecting the diversity of its people and providing experiences that enrich the lives of all.

This sense of purpose motivates us to deliver to the highest standards in an environment that is collaborative, supportive and engaging. Attracting and retaining the best talent is key in delivering to our audiences. We want our people to thrive in an environment that values their output.

Meet the team

We are the Social Media Team managing video and audio channels including RTÉ One, RTÉ2, RTÉ Player, RTÉ Jr, RTÉ Kids, The Late Late Show, RTÉ Radio 1, RTÉ 2FM, Audio App channels. We create and deliver highly impactful social content across video and audio.

We are looking for an experienced Social Media Lead who will be responsible for the delivery of a cohesive and planned social strategy across channel and programme brands delivering audience engagement on social platforms.

Reporting to the Social Media Manager, you will be responsible for the day-to-day management of your assigned channel (in this case the newly set up Audio App channels working across all audio output including Podcasts), where you will ideate, shoot, edit, design and direct compelling pieces of short form social content growing the channels and driving consumption.

About the role

• Working as part of a highly collaborative and creative social team across Audio and Video
• Originating and adapting third party content for use across TikTok, Instagram, Facebook, YouTube and X
• Focus on growing the newly created Audio App channels across Platform to drive awareness of and consumption of high-quality audio content with a focus on our Podcasting slate
• Working towards best-in-class visualization of audio content
• Using analytics to create content calendars designed to engage the target audience
• Engaging with the audience using the appropriate channel tone of voice
• Monitoring trends and reacting to changes in social media to continue platform growth

About you

• Qualification in Social Media, Communications, Video Editing, Production or similar
• Minimum 3 years' experience working exclusively in a Social Media role
• Experience working in Radio or Audio environment preferred
• Excellent technical skills in shooting, editing, graphics - Adobe Suite preferred
• Deep level of understanding of each of the social platforms and social audiences
• Experience reporting on Social Media campaigns
• Flexible approach to working hours seeing programme activity through to live transmission

This appointment will be made at the Multimedia Coordinator Grade and is being offered on a 3 year Fixed Term Contract basis. The salary scale for this grade is from €46,140 to €60,259 gross per annum.

Closing date for receipt of applications is Thursday 27th August 2026.

We anticpate holding interviews in early September.

Cuirfear fáilte roimh iarratais ó daoine go bhfuil dearcadh dearfach acu i leith na Gaeilge. Applications are welcome from people who have a positive outlook to Irish.

Diversity and Inclusion are at the heart of what we do – both on-screen and behind the scenes. We are committed to building a more inclusive environment and tackling under-representation while embedding inclusion at every stage of the employee journey.

We welcome applications from people with diverse backgrounds, without regard to gender, sexual orientation, gender identity, age, social experience, race and ethnicity, disability, civil and family status, religious belief and membership of the Traveler Community.

We are eager to provide reasonable accommodations for potential and existing employees with any kind of disability. Should you wish to request an accommodation for your interview, we encourage you to let us know when you apply.

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