Shopify Developer

Ecommerce Web Developer (Shopify) Location Vashi, Navi Mumbai (Work From Office) – Monday To Friday Experience 2-4 Years CTC Up to 4 Lacs About the Role We are looking for a Shopify-focused Ecommerce Web Developer to manage, optimize, and enhance our D2C website experience. The ideal candidate should have hands-on experience managing ecommerce websites and a strong understanding of how website performance impacts customer acquisition, conversion, retention, and overall revenue growth. This role is ideal for someone who combines technical expertise with a commercial mindset and understands the nuances of managing a premium personal care brand online.

Key Responsibilities Shopify Website Management Manage and maintain the Shopify storefront Implement new pages, features, and functionality Troubleshoot website issues and ensure site stability Manage theme customizations and app integrations Conversion Rate Optimization (CRO) Identify conversion bottlenecks and optimization opportunities Improve product pages, collection pages, and checkout flows Build and optimize landing pages for paid marketing campaigns Conduct A/B tests and analyze performance Website Performance & User Experience Optimize website speed and Core Web Vitals Improve mobile-first user experience Ensure seamless navigation and customer journeys Implement UI/UX best practices to improve engagement and conversions Analytics & Tracking Manage GA4 implementation and reporting Configure and maintain Meta Pixel, Google Ads tracking, and Conversion APIs Monitor ecommerce performance metrics and customer behavior Create dashboards and reports for key website KPIs SEO & Website Visibility Implement technical SEO best practices Manage site architecture, redirects, schema, and indexing Collaborate with content teams on SEO improvements Understanding of GEO (Generative Engine Optimization) will be an added advantage Ecommerce Operations Manage product listings and merchandising Coordinate with marketplace, creative, and marketing teams Support product launches and promotional campaigns Ensure smooth integration with payment gateways, CRM, and logistics partners Required Skills Technical Skills Strong expertise in Shopify HTML, CSS, JavaScript Shopify Liquid Theme customization and development Shopify Apps and Integrations GA4 Google Tag Manager Meta Pixel & Conversion API Ecommerce Skills Conversion Rate Optimization (CRO) Landing Page Optimization Site Speed Optimization Mobile Commerce Best Practices Ecommerce Analytics Product Merchandising Design & UX Strong understanding of UI/UX principles Ability to work closely with designers and marketers Understanding of customer journey optimization Preferred Experience Experience managing D2C or Ecommerce brands Experience in Personal Care, Beauty, Wellness, Skincare, Haircare, or FMCG brands preferred Experience working with Shopify Plus will be an added advantage Familiarity with CRM tools such as Klaviyo, Mailchimp, WebEngage, MoEngage, or similar platforms Key Performance Indicators (KPIs) Website Conversion Rate Website Revenue Growth Site Speed / Core Web Vitals Landing Page Conversion Rate Checkout Conversion Rate Bounce Rate Mobile Conversion Rate Website Uptime SEO Traffic Growth What We're Looking For Strong ownership mindset Data-driven decision-making Attention to detail Problem-solving attitude Ability to work in a fast-paced D2C environment Passion for creating exceptional customer experiences