SEO Specialist
Hyre
Job Description
SEO Specialist
Work Type: Full-time.
Schedule: US Business Hours
Location: 100% Remote.
Role Overview
We are seeking a results-driven SEO Specialist with a proven track record to join our team. In this role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable ROI for in-house clients within the home services industry. The ideal candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity and technical expertise to elevate local SEO and content strategy.
Key Responsibilities
Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve overall site performance, health, and speed.
Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.
Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.
Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.
Performance Tracking & Reporting: Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush. Contribute to monthly reporting by providing actionable insights and clear optimization suggestions.
Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.
Industry Adaptability: Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.
Launch Support: Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.
Requirements & Qualifications
Experience: 2+ years of hands-on SEO experience in an agency or in-house environment.
SEO Tools: High proficiency with industry-standard platforms including SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
Platform & Technical Knowledge: Strong, practical understanding of technical SEO, local SEO, and on-page optimization best practices. Working knowledge of HTML, CSS, and major CMS platforms (especially WordPress, Elementor, and Oxygen).
Data Analysis: Familiarity with Google Analytics 4 (GA4) and a strong ability to interpret raw data into actionable strategies.
Core Competencies: Excellent verbal and written communication skills to explain complex SEO concepts to non-technical stakeholders. Highly detail-oriented with excellent time-management skills.
Remote Infrastructure: Must have a dedicated, noise-free home office setup equipped with a reliable, high-speed internet connection and a backup power source.
Preferred Qualifications (Bonus):
Experience working specifically with home service businesses (e.g., moving, junk removal, HVAC, garage doors).
Basic web development knowledge to assist with technical implementations.
Proven background in content strategy or professional copywriting.
Active Google Analytics and Google Ads certifications.
Benefits of Working for Hyre
Performance-based raises.
Minimum 5 days off annually (paid or unpaid based on client terms).
Annual cost-of-living adjustments at your one-year anniversary.
Opportunities for continuous career growth.