Senior Vice President of Marketing

• This isn’t a “keep the machine ticking over” kind of leadership role
• You’ll lead Chip’s full marketing function — a team of around 15, plus specialist contractors and agencies — spanning growth and paid acquisition, CRM and lifecycle, brand and creative, content, social and PR, and marketing measurement. You report directly to the CMO
• How you’ll work with CMO. You own the machine: the plan, the team, the budget, the weekly operating rhythm, and the numbers that come out of it.

  In practice, that means you make the calls on channel mix, spend phasing, creative production and team structure — and you’ll be challenged on them, hard, by someone who’s done the job

• It’s a genuine partnership between two operators, not a hierarchy of sign-offs: you’ll disagree regularly, decide fast, and defend the outcome together. If you want the air cover to run a function properly, with a strategic sparring partner one door down, this is that role. If you want to shadow a CMO, it isn’t
• Running the marketing function day to day — one plan, named owners, a weekly operating rhythm, and reporting the exec team trusts
• Owning the growth engine — paid social, price-comparison and rate strategy (with finance), referrals, and new channel development — with a clear mandate to diversify it: building Meta, referrals, brand and CRM into channels that stand alongside our rate-led heritage rather than depend on it
• Scaling Meta and referrals into predictable, repeatable acquisition channels — with CAC managed against margin and payback, not volume
• Owning the January–April ISA season as the commercial centrepiece of the year — planning, budget phasing, rate architecture and creative all converging on it
• Building brand awareness through a cohesive strategy underpinned by strong economics — including landing our Channel 4 partnership with proper measurement behind it
• Leading CRM and lifecycle, where activation, retention and cross-sell economics are actually realised
• Building an AI-native marketing function: creative velocity, lifecycle intelligence and measurement ahead of the market
• Coaching and developing a young, high-potential team — raising standards, closing capability gaps, and hiring where needed
• Managing our agency and contractor roster across creative, media and PR
• Working hand in hand with Compliance to make work that is both distinctive and right for an FCA-regulated business
• Being accountable, alongside the CMO, for marketing’s numbers at exec and board level
• Working Hours
• Monday to Thursday: 9:00 AM – 6:00 PM
• Friday: 8:00 AM – 4:00 PM (Start your weekend early!)

Benefits

• 28 Days of Holidays - Plus Public Holidays: Take 28 days to unwind and recharge, plus all public holidays!

  We prioritize your work-life balance so you can enjoy life outside of work.

• Private Healthcare with Bupa - Your Health, Our Priority: Get comprehensive care with Vitality’s private healthcare, where your medical history is disregarded, ensuring peace of mind whenever you need it.
• Chip Fitness Benefits - Your Wellbeing, Your Way: Support your fitness and mental wellbeing with access to classes, programs, and personal goals. We’ve got you covered!
• Employee Assistance Programme - We’ve Got Your Back: Access confidential support for personal or work challenges, including mental health resources and practical advice. We’ve got your back!
• Hybrid Working - Flexibility at Its Best: Work in the office 3 times a week, blending in-person collaboration with the comfort of home.
• Investing in Your Growth: We support your development with an annual training budget for courses, workshops, or conferences to help you advance your career.
• Pension: We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.

  Plan ahead with confidence while you grow your career!

• Company Laptop - Work Anytime, Anywhere: Get a company laptop to stay productive on the go, wherever you are!
• Working Away Policy: Work from anywhere outside the UK for up to 90 days – take your job on the go!
• Cycle to Work Scheme - Ride in Style: Enjoy the Cycle to Work Scheme and pedal your way to a healthier, greener commute.
• Season Ticket Loan

You know FCA financial promotions and Consumer Duty, and see them as central to the jobYou’ve built and led multi-disciplinary teams, and turned talented-but-young functions into reliable onesA leader who takes ownership — and who is energised by a real problem, not a finished oneYou’re genuinely full-funnel — fluent in brand, performance and lifecycle, and sceptical of anyone who treats them as separate religionsYou’re numerate to your core — CAC, LTV, payback, contribution margin and incrementality are how you think, not vocabulary you’ve learnedAre already using AI seriously in how your team works — creative production, lifecycle, analysisYou’re comfortable with pace, ambiguity and scrutiny — including owning the numbers in front of an exec team and boardHave worked with media-for-equity or major broadcaster partnershipsKnow the price-comparison and rate-led savings acquisition world first-handYou’ve operated at CMO or SVP level in consumer fintech, or a comparable regulated consumer businessHave marketed investment, pension or wealth products specificallyYou want genuine authority and accountability — this role exists to run the function, not to shadow itYou’ve scaled paid acquisition channels and know what it takes to make them predictable, not just promisingHave taken a challenger brand from functional to famousYou’ve run brand campaigns — ideally TV — and can hold creative work to a high standard while keeping it accountable to commercial outcomes

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