Senior Paid Social Executive
KINESSO UK&I
Job Description
Senior Paid Social Executive
This is a hybrid position
Role Description
We are seeking a passionate and experienced Senior Paid Social Executive who will be responsible for planning Paid Social campaigns across Social platforms such as Meta, TikTok, Reddit, LinkedIn, Pinterest and more. You will manage a geographical borderless team of Paid Social Executives in the UK and/or India, ensuring campaign success and team development. This role is an ideal for you to join an award-winning team and learn from a wide range of clients, industries and digital disciplines, which are of central importance to today’s advertising and media industry.
Key Responsibilities
- Paid Social Strategy: Work with the Account Executive and/or Account Manager to create a Paid Social strategy that is aligned to the client objectives and KPIs.
- Campaign Planning: Collaborate with the team to develop data-driven Paid Social campaign plans across multiple Social platforms, recommending ad formats, targeting strategies and KPIs.
- Client Partnership: Provide clients with regular campaign updates and actionable insights. Cultivate strong client relationships through clear, data-driven explanations of performance and strategic next steps.
- Team Development: Support and train Account Executives to ensure the delivery of high-quality work.
- Cross-team collaboration: Collaborate with multiple departments across Business Leadership, Design and Analytics to incorporate Paid Social strategies to drive business growth.
Desired Skills & Experience
- Experience in digital media and working with clients
- Ability to multitask with great attention to detail
- MS Office fluency, including Excel pivot tables & chart making
- Ability to work collaboratively as part of a cross-functional team
- (Desirable) Advertising agency, ad network or publisher experience
- (Desirable) Has worked with 3rd party tech partners across the Paid Social landscape such as Smartly, Sprinklr, IAS, Zefr and DoubleVerify
- (Desirable) A good understanding of using Meta Business Manager and at least two other Social Advertising Platforms