Senior Paid Search Marketing Specialist - Glovo

Overview

In this role, you will harness data to uncover opportunities, measure performance, and optimize Glovo’s marketing efforts across regions. You’ll lead 360 campaigns in collaboration with cross-functional teams, driving acquisition, activation, reactivation, and re-engagement through UAC and programmatic channels. You’ll own performance targets, run data-driven optimizations, and share insights to elevate team outcomes.

This is a hands-on role with regional impact in a fast-paced, growth-focused environment.

• equity plan
• private health insurance
• Glovo credit
• discounts on transportation and meals
• gym membership
• extra time off with remote/hybrid flexibility

• Lead and optimize high-impact regional campaigns (Africa, EE, Balkans, or SWE)
• Drive acquisition, activation, reactivation, and re-engagement via UAC and programmatic channels
• Own performance targets and deliver on key metrics to support growth
• Lead A/B testing and performance analysis to maximize efficiency
• Collaborate cross-functionally with design, local teams, BI, and Martech to execute winning strategies

• 3-5+ years in performance marketing
• Strong focus on Google App Campaigns (preferably UAC) and programmatic advertising
• Proven ability to scale campaigns and optimize acquisition funnels for ROAS
• Deep understanding of digital measurement, attribution, and incrementality testing
• Strong analytical mindset and data-to-insights capability
• Experience managing large-scale campaigns and cross-team collaboration
• Familiarity with marketing analytics tools (Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer)
• Fluency in English; additional languages a plus
• Proactive communication and problem-solving skills
• Ability to drive projects from strategy to execution

• analytical mindset
• proactive communication
• cross-functional collaboration
• Google App Campaigns (UAC)
• programmatic advertising
• Google Data Studio