Senior Marketing Scientist

About us:

At Toluna, we keep the world’s biggest brands one step ahead of their markets, their competitors, and their customers. For 25+ years we’ve been a leader in consumer insights, and today we’re at the center of our industry’s biggest shift: the move to AI-powered research grounded in real human truth.

Brands come to us because we’ve solved a problem most of our industry is still wrestling with: how to move fast without losing trust in the answer. Speed comes from AI we’ve been developing in-house since 2019, always-on platforms, and a 79M+ validated consumer community across 100+ countries.

Introduction:

We are seeking a senior marketing scientist to join our global advanced analytics team. In this highly autonomous role, you’ll lead the design and execution of advanced analytical solutions that inform strategic decision-making for our clients. You’ll leverage your deep technical expertise and market research experience to drive innovation, mentor junior analysts, and deliver impactful, data-driven recommendations.

This is an exciting opportunity for a passionate analytics professional who thrives at the intersection of data science, business strategy, and storytelling, with growing expectations around applied AI and intelligent automation.

Responsibilities:

• Partner with research, sales, and client stakeholders to translate business objectives into clear analytical approaches, ensuring alignment with strategic priorities.
• Lead end-to-end scoping within approved project scope, including framing business questions, defining hypotheses, and recommending appropriate methodologies, escalating scope changes, commercial commitments, and pricing to AA/DS leadership.
• Act as a key analytics partner in Brazil, supporting commercial and research leads in client engagements, effectively collaborating with non-technical stakeholders and building strong
• Provide consultative guidance throughout the project lifecycle, from early-stage solutioning through final delivery and interpretation.
• Serve as a lead analytics practitioner, independently designing and executing advanced quantitative methodologies, including segmentation, brand tracking, pricing and elasticity modeling, conjoint and MaxDiff, ad and concept testing, claims substantiation, driver analysis, media mix modeling, and attribution.
• Own the end-to-end delivery of analytical projects, ensuring methodological rigor, reproducible code/workflows, documented QC, quality, and business relevance.
• Translate complex analyses into clear, actionable insights, with strong storytelling tailored to senior stakeholders by clearly explaining the mechanics behind models and analytical approaches, ensuring transparency and stakeholder confidence in results.
• Design and develop AI-enabled analytics solutions (e.g., analytical agents, automated insight generation, decision support tools) leveraging LLMs or similar technologies, using approved tools within Toluna governance standards and validating all outputs.
• Identify opportunities where AI can enhance productivity and insight quality across data preparation, modeling, validation, and reporting.
• Partner with engineering, product, and analytics teams to help operationalize solutions at scale by contributing analytical requirements, validation input, and feedback on repeatable tools and workflows, supporting repeatability and efficiency.
• Champion automation and standardization, reducing manual effort and improving consistency across engagements.
• Support the development and adoption of AI governance practices, including responsible use guidelines, bias detection and mitigation, guardrails and evaluation approaches, and documentation standards, escalating privacy, compliance, and governance questions to the appropriate owner.
• Ensure all analytical and AI-driven outputs maintain high standards of quality, transparency, and ethical integrity.
• Balance innovation with rigor, ensuring new approaches are credible, defensible, and client ready.
• Contribute reusable improvements—documented method notes, templates, code components, automations, or QC enhancements—and share them for adoption across AA/DS and other Toluna teams.

Your profile:

• 5+ years of professional experience in data analytics, advanced analytics, marketing science, or market research roles — including conjoint, MaxDiff, segmentation, driver analysis, pricing, and statistical/AI modeling — ideally in a client-facing or consulting environment.
• Bachelor’s or master's degree in data science, statistics, economics, computer science, or a related quantitative field.
• Proven ability to lead analytical projects end-to-end, from scoping and problem framing through delivery, including stakeholder management and quality control.
• Demonstrated ability to work closely with non-technical stakeholders (e.g., research, sales, clients), translating business needs into analytical solutions.
• Fluency in Portuguese & English is required.

**Please submit your CV in English

Our Values:

A cting with Ownership- Demonstrating individual accountability

B ringing a forward mindset- Being action-oriented, bold and entrepreneurial

C ollaborating with Curiosity- Exhibiting teamwork through togetherness

D iscussing openly, committing jointly- Sharing your views openly

E mbracing empathy- Being egoless & caring

What we offer:

At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 79 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.

Other Benefits: Healthcare, dental care, life insurance, meal voucher, transportation voucher, and language class subsidy.

Join our global team. We welcome big thinking and reward great work.