Senior Marketing Manager

We're working with a growing professional services business looking for a Senior Marketing Manager to join their Central London team.

This is a Data & Analytics focused role for an experienced marketer who enjoys the digital, data and operational side of marketing, working closely with the Marketing Director and senior stakeholders.

Please note - this role is based 5 days per week in Central London office.

Responsibilities:

• Managing regular digital marketing reporting, using GA4, HubSpot, LinkedIn Analytics and other tools to track performance.
• Managing day-to-day website and CMS activity, including updates, optimisation, SEO and performance monitoring.
• Managing the corporate LinkedIn presence, including content scheduling, publishing and performance analysis.
• Maintaining marketing calendars, project plans, processes and documentation.
• Coordinating agencies, suppliers and internal stakeholders to keep marketing activity moving.
• Supporting events, marketing collateral and sales materials.
• Managing the awards and accreditations calendar, coordinating submissions and tracking results.
• Using data and insights to identify trends, opportunities and areas for improvement.

Requirements:

• Has 4-6+ years' marketing experience, within a B2B environment (required)
• Has strong digital marketing, analytics and reporting skills
• Confident with GA4, Excel, dashboards and LinkedIn Analytics
• Has experience managing a website/CMS and a good understanding of SEO
• Is highly organised with strong project management skills
• Is comfortable coordinating agencies and working with senior stakeholders
• Has excellent attention to detail and a hands-on approach
• Has HubSpot/CRM experience

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