Senior Marketing Manager

About the Role

We are seeking an experienced and data-driven Senior Marketing Manager to lead and scale our performance marketing initiatives across multiple digital channels. This role will be responsible for developing and executing acquisition strategies that drive user growth, customer engagement, and revenue while maximizing return on advertising spend (ROAS).

The ideal candidate combines strong analytical capabilities, deep expertise in digital advertising platforms, and a proven track record of managing large-scale performance campaigns in fast-paced, high-growth environments.

Key Responsibilities

• Develop and execute the overall performance marketing strategy aligned with business growth objectives.
• Own and optimize customer acquisition, activation, and retention campaigns across paid digital channels.
• Manage significant advertising budgets and ensure efficient allocation of spend to maximize ROI, ROAS, and customer lifetime value (LTV).
• Lead end-to-end campaign management across channels including:
• Paid Search (Google Ads, Apple Search Ads)
• Paid Social (Meta, TikTok, LinkedIn, X, Snapchat, etc.)
• Display & Programmatic
• Affiliate and Partnership Marketing
• App Marketing and Mobile User Acquisition
• Monitor, analyze, and optimize campaign performance using data-driven insights and experimentation frameworks.
• Establish and manage performance KPIs, including CAC, CPA, CPI, CTR, CVR, LTV, ROAS, and retention metrics.
• Design and implement A/B testing and incrementality measurement frameworks to continuously improve campaign effectiveness.
• Partner closely with Brand, Product, Operations, Analytics, CRM, and Creative teams to ensure integrated go-to-market execution.
• Collaborate with Data Science and BI teams to build dashboards, attribution models, and reporting mechanisms.
• Evaluate and manage external agencies, media partners, and technology vendors.
• Identify emerging trends, new acquisition channels, and innovative growth opportunities.
• Present performance insights, business recommendations, and strategic plans to senior leadership.

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Communications, or related field.
• 8+ years of experience in digital marketing, growth marketing, or performance advertising.
• Proven experience managing large-scale performance marketing budgets and delivering measurable business growth.
• Strong hands-on experience with advertising platforms such as:
• Google Ads
• Meta Ads Manager
• TikTok Ads
• Apple Search Ads
• Programmatic platforms (DV360, The Trade Desk, etc.)
• Deep understanding of attribution methodologies, conversion tracking, and marketing analytics.
• Strong analytical skills with experience using tools such as Google Analytics, Looker, Tableau, Power BI, or similar platforms.
• Experience managing cross-functional projects in a fast-paced, high-growth environment.
• Excellent stakeholder management and communication skills.
• Fluent in Portuguese and English.

Preferred Qualifications

• Experience in technology, marketplace, e-commerce, food delivery, mobility, fintech, or other high-growth digital businesses.
• Experience with mobile app marketing and app attribution platforms such as AppsFlyer, Adjust, or Branch.
• Familiarity with SQL, experimentation methodologies, and marketing automation tools.
• Experience leading and developing high-performing marketing teams.