Senior Marketing Manager (AI Products)
Icertis
Job Description
- We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products
- This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives
- This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment
- Own product marketing strategy and execution for a flagship AI product, including positioning, messaging, launches, competitive intelligence, and sales enablement
- Act as the primary product evangelist, both internally and externally, building narrative and market awareness for the product
- Partner closely with product leadership to shape go-to-market strategy with speed and agility
- Collaborate across all marketing functions (demand gen, content, brand, events, comms) to ensure cohesive execution beyond core PMM deliverables
- Build sales enablement assets, battlecards, and competitive positioning to support the sales org
- Drive analyst and industry engagement where relevant to the product narrative
- Bring a “full-stack marketer” mindset, willing to jump into adjacent marketing work as needed rather than staying siloed to PMM alone
A builder’s mentality, comfortable with ambiguity, fast iteration, and wearing multiple hatsStrong understanding of how AI products are positioned, differentiated, and purchased in enterprise environmentsExperience across both enterprise and SMB/mid-market motions, comfortable adapting messaging and GTM approach by segment8 + years of B2B SaaS marketing experience, with meaningful time in product marketingExperience working directly with leadership in a fast-moving environment companyExperience marketing agentic toolsBias toward action and hustle over process-heavy executionExceptional storytelling, content creation and communication skills, with the ability to translate complex AI product capabilities into clear, compelling messaging and market narratives
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