Senior Marketing Data Analyst - barcelona

Overview

As a Senior Marketing Data Analyst in the Marketing Analytics team, you design and deliver high-impact analytics solutions, build data pipelines, and create tools that empower partner teams. You’ll shape the analytics direction with advanced statistics and AI-driven automation, while translating insights into strategic actions for marketing. This role blends data science with cross-functional collaboration to drive growth and efficiency at Zynga.

• Hybrid Barcelona office
• 25 days annual leave
• Private medical insurance
• Stock purchase plan
• Professional development budget
• Onsite gym and meals

• Partner with marketing and cross-functional teams to identify growth opportunities and shape initiatives
• Lead analytical deep dives to surface actionable insights for senior stakeholders
• Visualize and communicate findings to enable data-driven decisions
• Apply statistical methods to evaluate performance and manage uncertainty in major initiatives
• Prototype AI-driven automation to streamline investigations and decision-making

• Predictive modeling, statistics, experimental design, optimization, data visualization
• Understanding of marketing metrics and KPIs, including LTV modeling and incrementality analysis
• Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow
• Strong analytical and problem-solving skills with the ability to translate ambiguous questions into insights
• Strong communication skills to explain complex data simply
• Familiarity with AI/ML concepts or automation of recurring analytics workflows is a plus
• Team player with proven data analytics experience

• 팀워크와 협업 능력
• 우수한 커뮤니케이션 능력
• 문제 해결에 대한 체계적 사고
• SQL
• Python
• Redshift