Senior Marketing Analyst, NA

About the Role Explora Journeys is a vibrant, cosmopolitan European luxury brand inspired by Swiss hospitality and the MSC Group’s maritime legacy. The company operates a fleet of luxury ships, redefining the cruise experience for the next generation of travelers. The Marketing Analyst will support North America’s marketing strategy by validating and synthesizing business and marketing datasets to generate actionable insights, improve marketing outcomes, and communicate performance to stakeholders.

The role owns the creation and maintenance of reporting frameworks, contributes to scenario planning and forecasts, and provides deep‑dive analyses into performance drivers, ensuring marketing decisions are informed by a holistic view of commercial and marketing data. Your Impact Reporting Infrastructure & Data Governance Build and maintain a single source of truth for marketing KPIs (sessions, leads, bookings, revenue, spend efficiency). Reconcile and validate data across GA4, Power BI, agency reporting, and marketing platforms to ensure accuracy and consistency.

Document data definitions and reporting standards, driving cross‑functional alignment across marketing, analytics, revenue management, and external agency teams. Marketing Performance & Decision Support Conduct in‑depth analyses of marketing performance to identify key drivers (channel mix shifts, audience segments, promotions, seasonality). Partner with the Performance Marketing Manager to translate insights into recommendations for channel strategy and spend allocation — without directly managing campaigns.

Develop executive‑ready performance dashboards and reports that connect marketing activity to business outcomes. Business Analytics Integration Integrate marketing performance data with broader business datasets (finance, bookings, customer, and operational data) to enhance analysis, reporting, and forecasting. Partner with Finance and Revenue Management to connect marketing investments with commercial outcomes.

Deliver ongoing reporting and ad‑hoc deep‑dive analyses into business‑critical questions where marketing is a key driver. Forecasting & Scenario Planning Own quantitative models for marketing pacing, spend scenarios, and investment impact. Run simulations to guide decisions on incremental budget allocations, timing of promotions, and reallocation across channels.

Collaborate with Revenue Management to ensure marketing forecasts are aligned with booking and revenue expectations. Testing, Measurement & Learning Synthesis Define and oversee measurement frameworks for A/B tests and structured experiments led by the Performance Marketing Manager. Ensure results are statistically valid, centrally documented, and translated into clear business implications.

Support the institutionalization of learnings across the team, ensuring insights are scaled and applied to future campaigns. Your Journey so far Bachelor’s degree in Data Analytics, Marketing, Business, Economics, or a related field. 5–6+ years of experience in a commercial analysis role, preferably within travel, hospitality, or consumer brands, or experience in a top‑tier consulting or marketing firm on commercial strategy engagements within these industries. Advanced Excel skills, including pivot tables, lookups, scenario modeling, and multi‑source reconciliation.

Proficiency with data analysis and BI tools (Power BI, Tableau, Dataiku, Databricks) and marketing analytics platforms (GA4, Adobe Analytics). Strong understanding of sales and marketing principles and KPIs (lead, call, web session volumes, financial performance, booking performance, and cost‑per metrics); proven ability to analyze ROI across multichannel campaigns, measure channel effectiveness, and translate findings into optimization recommendations. Experience working with Revenue Management teams preferred.

Proven ability to synthesize complex data into actionable insights and strategies. Excellent verbal and written communication skills, with the ability to present recommendations to diverse audiences. Detail‑oriented with excellent organizational skills and the ability to manage multiple projects simultaneously.

Your Essentials US Passport or US Permanent Resident. MSC Cruises is an E‑Verify employer. MSC Cruises USA is an equal‑opportunity employer that complies with all applicable federal, state, and local laws, rules, and regulations.

It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability, or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications, and business needs. Our commitment We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected, and empowered to be their authentic selves.

Our commitment extends to taking meaningful, measurable actions that have a long‑term positive impact on our guests, our employees, and our planet. #J-18808-Ljbffr