Senior Director, Global Media AI Governance & Investment Integrity

Job Description Summary:

The media industry is in the midst of a structural shift unlike any in decades, driven by automation, algorithmic optimization, and generative AI. These forces are adding complexity to traditional planning, buying, and creative processes — converging first-party data, synthetic content, and commerce into a single AI-mediated ecosystem.

For The Coca‑Cola Company, this transformation presents enormous opportunities and critical governance challenges. The Senior Director, Global Media AI Governance & Investment Integrity will lead the strategy and execution of global governance frameworks for AI-driven media, ensuring transparency, brand safety, and ethical practices safeguard business growth in an increasingly automated landscape.

Based in Atlanta or London with global accountability, this role combines governance leadership with deep technical fluency. As a people leader and network builder, you will partner with agencies, platforms, regulators, and internal teams to position The Coca‑Cola Company at the forefront of responsible innovation, creating scalable systems that interrogate algorithms without stifling progress.

Key Responsibilities

AI-Era Media Governance Architecture

• Lead design of The Coca‑Cola Company’s AI Media Governance Framework, including policies, standards, and operational controls for algorithmic planning, buying, and generative creative.
• Build a classification system for AI decisions—from human-led through fully autonomous and define oversight protocols for each category.
• Formalize disclosure and accountability standards to ensure transparency across agencies, platforms, and third parties.

Investment Quality & AI Performance Integrity

• Define global governance benchmarks for AI-era investments, moving beyond legacy metrics to attention, authenticity, and contextual alignment.
• Deploy an AI Investment Quality Dashboard, surfacing verification and brand safety insights for executive decision-making.
• Establish The Coca‑Cola Company's policy on relevance vs. reach trade-offs, balancing algorithmic outputs with sustainable brand equity.

Algorithmic Transparency & Brand Safety

• Set brand safety governance for AI-mediated environments, ensuring calibration of contextual classifiers and prevention of harmful adjacency.
• Implement AI-driven SPO governance and MFA mitigation powered by algorithmic evaluation of supply quality.
• Publish quarterly AI Media Transparency Reports to leadership outlining risk, compliance health, and AI usage footprint.

Agency & Platform AI Accountability

• Redesign agency scorecards to add AI governance KPIs such as transparency audits and bias reporting.
• Negotiate AI-specific terms into contracts with agencies and platforms (Google, Meta, Amazon, TikTok, Trade Desk).
• Institutionalize structured AI governance reviews in global QBRs and annual evaluations to ensure partner accountability.

AI & AdTech Governance — Data, Privacy & Identity

• Direct governance over AI-augmented media stacks inclusive of DSPs, AI-driven creative platforms, and ID resolution systems.
• Define usage standards for first-party data in AI modeling compliant with GDPR, CCPA, and evolving AI legislation (such as the EU AI Act).
• Anticipate and respond to regulatory shifts, embedding compliance into operational media workflows globally.

AI-Augmented Governance Operations & Capability

• Build and deploy AI-powered governance operations using LLM-based contracting, anomaly detection, and automated compliance pipelines.
• Deliver AI literacy programs globally for marketing teams to ensure safe, informed adoption of algorithm-driven execution.
• Maintain a live AI Governance Playbook refreshed quarterly reflecting regulatory and technology evolution

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