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Senior Digital Communications Consultant

Health Care Service Corp.

RichardsonFull-timeMid LevelOn-site

Job Description

Job Summary This position is responsible for implementing and delivering a digital communications strategy for one or more customer‑facing portals (member, provider, employer, broker, or employee) that supports the enterprise business plan; executing the strategy; handling the day‑to‑day operations of the digital communications development and operation team; and ensuring the realization of anticipated benefits. The role focuses on content coordination, editing, and project management to publish clear and concise messaging in the right digital communications channel to meet business goals and stakeholder needs. In‑office visibility is required three days per week; otherwise the employee may work from home for the remaining two days.

Relocation is NOT available. Sponsorship (now or in the future) will NOT be extended. Required Qualifications Bachelor’s Degree Three (3) years’ experience developing web analytics/e‑business reports Diverse business and technology experience understanding the business and industry the technology is supporting Usability concepts and various qualitative and quantitative user research methodologies Electronic marketing technology, customer relationship management (CRM), and integrated marketing strategies Experience in a web production environment Understanding of current and emerging digital communications channels and related technologies (e.g., Web2.0, social media, email marketing, and analytics tools) Experience compiling relevant data for the purposes of reporting on digital campaign results and enabling insights for future tactic enhancements Knowledge of segmentation and testing strategies Leadership and innovation skills Ability to work both collaboratively and with limited direction Clear and concise verbal and written communication skills, including editing and storytelling Organizational skills and attention to detail with solid project‑planning abilities to manage multiple projects simultaneously Experience building working relationships across all levels of the organization Experience with MS Office Products (Word, Excel, PowerPoint, Publisher, Access, Teams, OneDrive) Preferred Qualifications Knowledge of search engine optimization, tagging and source codes Bachelor’s degree in Journalism, Marketing, Communications, or related field Experience in health insurance, health care, or other highly regulated industry Some knowledge of marketing delivery platforms and content management systems is a plus HCSC is an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of employees are respected and valued.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics. #J-18808-Ljbffr

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