Senior Creative Strategist - UGC Videos

About the Role

We are looking for a strategic, high-energy Group Account Manager to lead our Creatives for Commerce division. This role is specifically designed for a leader who understands that in today's digital landscape, creative is the new targeting.

You will be responsible for overseeing brands that partner with us for performance-driven creative assets, ranging from high-converting UGC (User-Generated Content) to large-scale influencer campaigns, end-to-end video production, and post-production workflows. Your mission is to bridge the gap between creative storytelling, video production excellence, and performance data.

Key Responsibilities

1. Strategic Leadership & Creative Excellence

* Develop and oversee the execution of high-performing static and video ad creatives specifically designed for Meta, TikTok, and YouTube.

* Oversee the end-to-end video production lifecycle, from concept development and shoot direction to video editing, pacing, and post-production refinement.

* Lead the team in competitor analysis, video trend spotting, and hook testing to ensure our clients stay ahead of the curve.

* Own the creation of comprehensive creative strategy decks that align brand identity with performance goals.

2. System Building & Process Optimization

* Build and refine internal systems for sourcing, briefing, filming, and editing high-volume, high-quality UGC and branded video assets.

* Optimize post-production operations, ensuring efficient hand-offs between creative directors, video editors, performance marketers, and account teams.

* Establish a rigorous system for assessing the impact of creative assets.

* Define and track video-specific KPIs such as Hook Rate, Hold Rate, Thumb-Stop Ratio, and ROAS-based creative attribution.

3. Client Success & Business Growth

* Maintain strong relationships with key brand stakeholders, presenting creative concepts and video performance reports to demonstrate ROI.

* Partner with the sales team to lead pitches for high-value prospects, showcasing our production capabilities, editing framework, and strategic depth.

* Act as a senior consultant for clients, helping them navigate the evolution of social commerce, video formats, and performance branding.

4. Team Building & Mentorship

* Identify talent gaps and lead the recruitment of creators, video editors, motion designers, production staff, and account executives.

* Provide creative direction and hands-on guidance to the editing team to maintain high visual standards, narrative pacing, and platform optimization.

* Foster a team environment focused on video data, visual storytelling, and rapid creative iteration.

Candidate Profile

Experience

5–7 years of experience in Account Management, Creative Strategy, or Performance Marketing, with proven experience in video production management and post-production/editing workflows.

Domain Expertise

Strong track record in Direct-to-Consumer (DTC) or E-commerce creative strategy, with deep knowledge of short-form video formats including Reels, TikTok, and YouTube Shorts.

Technical Skills

* Deep understanding of social media algorithms and video editing principles, including pacing, hooks, and visual hierarchy.

* Strong understanding of performance metrics such as CTR, CVR, Thumb-Stop Ratio, and Hold Rate.

* Hands-on experience with editing suites such as Adobe Premiere Pro, After Effects, and CapCut is a strong plus.

Communication

Exceptional presentation skills with the ability to communicate and present creative and visual video concepts backed by performance data.

Leadership

Experience managing a multi-disciplinary team, including video editors, content creators, producers, and account managers.