Senior Creative Strategist LatAm

Genero is looking for a Senior Creative Strategist LATAM to lead creative strategy across our platform partnerships and enterprise accounts.

This role combines creative strategy with strong production fluency. You'll set the creative direction for your projects, then own how it gets made: selecting and briefing creators and production companies, reviewing treatments and creative output, and consulting closely with the client services team throughout the process. You'll work across platform partners including Meta, TikTok, Pinterest, Google and on enterprise accounts including Bayer, P&G, Canva and Pernod.

Responsibilities

Creative strategy and Leadership 

Set the standard for creative briefing, storytelling and creator selection across every project

Own Creative strategy across projects and platform programmes, translating platform-specific opportunities into sharp, on-brand creative direction

Stay ahead of trends, formats and creators across Meta, Pinterest, TikTok and Google, keeping concepts current and platform-native.

Translate client goals and audience insight into creative strategy, working directly with senior client teams.

Lead client presentations and workshops, together with Client Services, pitching creative strategies and direction that align with business and marketing objectives.

Bring creative strategy input to pitches and new business proposals, alongside the senior leadership team.

Creative partner and production management: source, brief and manage the creative partners behind the work, including production companies delivering multi-shoot or multi-market campaigns. Review treatments and bids, creatively manage partners, and hold delivery to a quality bar without micromanaging craft.

Creator curation: identify, vet and manage the creators and talent attached to Paid Partnership briefs and high-profile projects, justifying every recommendation on strategic and platform fit.

Platform and trend fluency: maintain a working, current understanding of format and platform shifts across Meta, TikTok, Pinterest and Google, and translate that into briefs, not just reporting.

Requirements

• 7-10 years in creative strategy, content strategy or social/paid partnerships, client-side, platform-side or agency
• Direct experience managing production companies or production partners end to end: treatments, budgets, timelines, delivery
• Fluency in social platforms (Meta, Pinterest, TikTok, Google); including understanding of trends and best practices
• A proven track record managing creator or talent relationships directly
• Comfortable presenting to senior client stakeholders and leading pitches or workshops

Mandatory

• Must be Fluent in English and Spanish
• Based in São Paulo
• Hybrid work model