Senior Copywriter – SEO + Performance Specialist

We are looking for a sharp, performance-driven Senior Copywriter with 3–5 years of experience to lead content execution across formats while contributing strategically to growth and brand objectives. This role requires someone who can blend creativity, SEO thinking, and conversion-focused writing across multiple channels. Key Responsibilities • Write high-performing ad copy across Meta, Google, display, and paid channels • Create compelling landing page copy focused on conversion and user experience • Develop SEO-led content including category pages, blogs, PDPs, and website copy • Generate multiple creative variations for testing and optimization • Implement keyword strategies and on-page SEO best practices • Collaborate closely with design, growth, merchandising, and brand teams • Review and mentor junior writers to maintain quality standards • Continuously optimize messaging based on performance insights Must-Have Skills • Excellent writing and editing skills with strong command of tone and clarity • Strong understanding of performance marketing copywriting • Working knowledge of SEO writing and keyword implementation • Ability to adapt tone across luxury, premium, and conversion-led communication • Strong ownership and deadline management • Ability to think creatively while staying data-aware Good to Have • Strong hooks, headlines, and CTA writing ability • Clear strategic thinking • Awareness of CTR, CVR, CAC, and content performance metrics • Experience in D2C / jewellery / fashion / lifestyle brands • High consistency and attention to detail Working Style & Expectations • Fast-paced, collaborative, and execution-focused environment • Comfortable with iterations, feedback loops, and testing • High ownership mindset with proactive problem-solving • Ability to manage multiple priorities without compromising quality What Doesn’t Work • Fluffy or generic writing • Lack of clarity or structured thinking • Resistance to feedback or iteration • Missed timelines or poor ownership • Inability to balance creativity with business outcomes Ideal Candidate A strong writer who understands both brand storytelling and performance marketing, and can create content that ranks, converts, and scales.