Search Engine Optimization Executive

SEO Specialist & Content Writer Company: Caratbazaar Location: Rajouri Garden Delhi / Hybrid Experience: Minimum 2 years Job Type: Full-time Caratbazaar is looking for an experienced SEO Specialist & Content Writer who can improve our website ranking on Google, optimize our Google Business Profile, build quality backlinks, and create SEO-friendly content for organic growth. Responsibilities Work on complete on-page SEO , including keywords, meta titles, meta descriptions, headings, URLs, internal linking, image alt text, and content structure. Handle off-page SEO , including backlink building, guest posting, citations, directory submissions, and brand mentions.

Optimize Google Business Profile to improve local ranking on Google Maps and local search keywords. Research and target keywords related to lab grown diamonds, moissanite jewellery, diamond rings, jewellery store, and other relevant categories. Work on AEO and GEO strategies to improve visibility on AI search platforms, answer engines, and Google AI results.

Write high-quality blogs, landing page content, collection content, product content, FAQs, and website copy. Create content that is SEO-friendly, easy to read, trust-building, and conversion-focused. Track rankings, traffic, backlinks, and performance using SEO tools.

Coordinate with the website, marketing, and design team for content and SEO implementation. Requirements Minimum 3 years of experience in SEO. Strong knowledge of on-page SEO, off-page SEO, backlinks, citations, keyword research, and local SEO.

Experience in Google Business Profile optimization and Google Maps ranking. Good understanding of AEO, GEO, schema, FAQs, and AI search visibility. Strong content writing skills for blogs, website pages, and SEO landing pages.

Knowledge of tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, Screaming Frog, or similar tools. Experience in jewellery, luxury, fashion, D2C, or e-commerce brands will be preferred. CTC: ₹2.4–3.6 LPA, depending on experience Candidates can apply with their resume, previous SEO work, content samples, website ranking results, and backlink/local SEO case studies if available.