Salesforce Marketing Cloud Account Engagement Pardot Consultant
Talent Navigator Group
Job Description
We are seeking an experienced Salesforce Marketing Cloud Account Engagement (Pardot) Consultant for a project focused on modernizing marketing automation, improving marketing-to-sales alignment, and strengthening lead management processes within Salesforce.
Must have C-1 English and experience working with US based companies!
This is a 3 month contract role, where you will support the client 9-5 EST each day and will require your full availability.
This is a hands-on configuration and process-design role at the intersection of marketing automation, Salesforce, and Revenue Operations. The ideal consultant will have strong experience designing nurture journeys, automating lead qualification and routing, and establishing scalable campaign governance.
Key Responsibilities
- Design and configure Engagement Studio nurture programs using behavioral, persona, and demographic segmentation.
- Modernize existing Pardot/Account Engagement processes by transitioning from basic list-based campaigns to more sophisticated automated customer journeys.
- Configure MQL-to-SQL workflows within Salesforce, including lead qualification, assignment, routing, and sales follow-up processes.
- Develop and optimize lead scoring and grading models to improve the quality and consistency of marketing-qualified leads.
- Configure Salesforce Campaigns and Campaign Hierarchies to support consistent campaign management, reporting, and attribution.
- Partner with marketing, sales, and revenue operations stakeholders to translate business requirements into scalable Salesforce and Account Engagement solutions.
- Document marketing automation processes, system configurations, workflows, and operating procedures.
- Support testing, validation, deployment, and user adoption of new marketing automation capabilities.