Sales Representative

Company Description

Topline Doyles is a long-established hardware business based in Graiguecullen, Carlow, combining a legacy dating back to 1884 with a modern, customer-focused approach. The team blends experienced and newer staff, offering strong product knowledge across building, DIY, and general hardware, and providing friendly, personal service. Under the leadership of chairman and CEO Michael Doyle, the company has grown from a small local store into two successful hardware locations in Carlow and Tullow.

As part of the MP Doyle Group, Topline Doyles now employs over 100 people and is committed to stocking a unique range of quality products, delivering excellent service, and offering strong value.

Company Description

Topline Doyles is a long-established hardware business based in Graiguecullen, Carlow, combining a legacy dating back to 1884 with a modern, customer-focused approach. The team blends experienced and newer staff, offering strong product knowledge across building, DIY, and general hardware, and providing friendly, personal service. Under the leadership of chairman and CEO Michael Doyle, the company has grown from a small local store into two successful hardware locations in Carlow and Tullow.

As part of the MP Doyle Group, Topline Doyles now employs over 100 people and is committed to stocking a unique range of quality products, delivering excellent service, and offering strong value.

Role Overview

Topline Doyle’s is looking for an experienced and motivated Sales Representative to join our growing sales team.

The role will focus on developing existing trade accounts, winning new business and growing sales across our range of building materials, timber, insulation, civils, roofing, landscaping, plumbing and related products.

The successful candidate will work closely with our Sales Manager, branch teams and suppliers to provide a strong service to contractors, builders, developers and trade customers throughout Carlow and the surrounding counties.

Main Responsibilities

• Manage and develop an existing portfolio of trade customers.


• Identify and win new customers and new projects.


• Build strong relationships with builders, contractors, developers and tradespeople.


• Visit customers, construction sites and potential new developments.


• Prepare quotations and follow up on outstanding quotes.


• Negotiate prices while protecting company margin.


• Work towards agreed monthly and annual sales and gross profit targets.


• Promote the full Topline Doyle’s product range.


• Identify opportunities to increase customer spend across different departments.


• Keep up to date with competitor pricing and activity in the market.


• Work closely with purchasing and suppliers to secure competitive project pricing.


• Maintain regular contact with customers and follow up on potential business.


• Provide feedback on market trends, competitor activity and customer requirements.


• Assist with debt management and account queries where required.


• Maintain accurate records of customer visits, quotations and sales opportunities.


• Work closely with the Carlow and Tullow branch teams to ensure customers receive a high level of service.

Ideal Candidate

The successful candidate should have:

• Previous experience in sales, preferably within builders merchants, construction, hardware or building materials.


• Good knowledge of the construction and trade market.


• Strong communication and relationship-building skills.


• A proven ability to develop new business.


• Good commercial awareness.


• An understanding of sales margin and profitability.


• Confidence negotiating with customers and suppliers.


• Strong organisational and time-management skills.


• Ability to work independently while also working as part of a team.


• Good computer and Microsoft Office skills.


• Full clean driving licence.

Product Knowledge

• Good Knowledge of building material's and trade prodcuts


• Experience in a builders merchant or construction-related business would be an advantage.


• Additional product training will be provided where required

What We Offer

• Competitive salary package.


• Performance-related bonus.


• Company vehicle.


• Phone and other tools required for the role.


• Support from an experienced sales and branch management team.


• Access to a wide range of leading suppliers and brands.


• Opportunity to develop within a growing business.

Key Measure of Success

The role will be measured on:

• Sales growth.


• Gross profit and margin.


• New account development.


• Growth of existing accounts.


• Customer retention.


• Quotation conversion.


• Development of new projects and sales opportunities.

This is a key position within Topline Doyle’s and would suit someone who enjoys being out in the market, building relationships and turning opportunities into long-term business.

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