Sales Representative

• Drive sales of the Charton Hobbs portfolio across assigned accounts


• Achieve and exceed quarterly and annual sales targets and KPIs


• Expand distribution with a focus on priority and core brands


• Maximize in-store execution, including shelf positioning, cold box placement, and displays


• Present and execute quarterly programming with retail partners and product consultants


• Develop and maintain an 8-week route plan to ensure efficient territory coverage


• Maintain and grow relationships with existing accounts


• Identify and secure new listings, features, and by-the-glass opportunities


• Support accounts with product knowledge, staff training, and menu development


• Maintain accurate and timely records of activities, account information, and opportunities in XRM


• Manage budgets and expenses in accordance with company guidelines


• Participate in trade shows, supplier events, and customer activations as required


• Maintain a flexible schedule, including occasional evenings and weekends

Requirements

• Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry


• Experience in retail or restaurant environments is considered an asset


• Post-secondary education in business, sales, or marketing is preferred


• Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions)


• Valid Manitoba driver’s license with a clean driving record


• Access to a reliable vehicle


• Valid passport


• Ability to lift and carry up to 50 lbs

Core Competencies

Demonstrates strong sales acumen with a focus on achieving and exceeding targets in the beverage alcohol industry. Capable of building and maintaining relationships with accounts while executing effective in-store strategies and training.

Highest-signal resume keywords

• Outside Sales Experience


• Beverage Alcohol Industry Knowledge


• Account Management


• Territory Coverage Planning


• Product Training

ATS Optimization Keywords

Hard Skills

• Sales Target Achievement


• KPI Management


• Route Planning


• Menu Development


• Budget Management

Soft Skills

• Relationship Building


• Communication


• Flexibility

Certifications & Qualifications

• Valid Manitoba Driver’s License


• Valid Passport

Industry Keywords

• Beverage Alcohol


• Retail Environment


• Restaurant Environment


• Trade Shows


• Customer Activations

Tools & Technologies

• XRM