Sales Representative

• Increase sales and market share of the Authentic Wine & Spirits Merchants portfolio


• Develop and maintain critical partner relationships with retail stores


• Drive sales of the portfolio across retail channels


• Exceed assigned quarterly and annual sales objectives and KPIs


• Increase territory distribution and focus on core brands


• Maximize opportunities across channels, including cold box and shelf placements


• Amplify brand sales in top-selling stores


• Organize trade days for supplier and manager visits according to AWSM best practices


• Pitch quarterly programming and work with retail chain store managers to execute programs


• Set six-week route plans to maximize efficient territory coverage


• Record and manage daily activities through the CHG XRM system


• Maintain accurate and current account database information through XRM


• Maximize available budgets and manage expenses within company guidelines


• Participate in trade shows, supplier dinners, and events as required


• Report to the AB Sales Manager

Requirements

• Minimum WSET Level 1 completed


• Experience working in the restaurant industry


• Minimum 2+ years of outside sales experience


• College or university degree in business, sales, or marketing preferred


• Knowledge of the liquor sales industry preferred


• Strong interpersonal skills


• Strong sales ability


• Excellent written and verbal communication


• Skilled presentation ability with capacity to adapt to audiences


• Expert knowledge of the liquor industry, including wine and spirits products and governmental policy and regulations


• Successful completion of wine and spirit courses desirable, e.g. WSET, and required if hired


• Flexible hours, including nights and weekends when required


• Passion for wine and spirits


• Ability to manage activities and account data through CHG XRM system

Core Competencies

Demonstrates expertise in sales strategy and relationship management within the liquor industry, with a strong focus on achieving sales objectives and maximizing brand presence across retail channels. Proficient in utilizing the CHG XRM system for account management and data accuracy.

Highest-signal resume keywords

• WSET Level 1 Certification


• 2+ Years Outside Sales Experience


• Expert Knowledge of Liquor Industry


• Strong Sales Ability


• Excellent Communication Skills

Hard Skills

• Sales Strategy


• Account Management


• Market Share Growth


• Sales Objectives Achievement


• Territory Distribution


• Trade Show Participation


• Program Execution


• Data Management

Soft Skills

• Interpersonal Skills


• Presentation Skills


• Adaptability

Certifications & Qualifications

• WSET Level 1

Industry Keywords

• Liquor Sales Industry


• Wine and Spirits Products


• Governmental Policy and Regulations


• Retail Channel Management


• Brand Amplification

Tools & Technologies

• CHG XRM System