Sales Marketing Manager

V&C Associates are retained on an important search for a Marketing Manager on behalf of one of Britain's most historic brands. Working closely with the Creative Director, this is a broad, hands-on role managing the marketing calendar and delivering campaigns across retail, clothing, leather goods and sporting accessories. The role will suit someone who understands the nuance and standards required of a heritage luxury brand, but is equally comfortable working practically within a small, entrepreneurial business.

Key Responsibilities Manage the annual marketing calendar across seasonal campaigns, product launches, retail communications and events. Plan and deliver campaigns across email, website, social media, print and selected paid media channels. Write and edit marketing copy, newsletters, product stories and website content in the brand's tone of voice.

Oversee e-commerce product copy, ensuring content is accurate, refined and search-optimised. Manage email marketing activity including segmentation, scheduling and performance review. Support PR activity across luxury, lifestyle, field sports, travel and heritage media.

Support the planning and delivery of brand events, trade shows, press days and private client activations. Monitor and report on campaign performance across Shopify, Klaviyo and GA4. Skills & Experience 4–7 years' experience in marketing, communications or brand coordination within luxury, heritage, fashion, travel, country lifestyle or a craft-led sector.

Strong writing and editing skills with an instinct for tone, restraint and brand consistency. Experience managing multi-channel campaigns, product launches and marketing calendars. Familiarity with Shopify, Klaviyo, GA4 or Meta Business Suite advantageous.

Highly organised, commercially aware and calm under pressure. Knowledge of heritage brands, field sports, leather goods or menswear an advantage but not essential.