Sales Executive

Sales Executive, Established Drinks Wholesaler, North West, Negotiable Salary plus company car and commission/incentives All candidates should make sure to read the following job description and information carefully before applying. This role is super exciting and I am very happy to be working with a renowned and established drinks wholesaler, supplying a wider range of beverages to the UK’s most prestigious bars, pubs, and restaurants. With a strong reputation in the industry and a commitment to delivering excellent customer service, they are now looking for a dynamic Sales Executive to drive growth across the on-trade sector in the Liverpool/Merseyside area.

The Sales Executive will be a more entry level role for someone who is keen and passionate to grow their experience within the Drinks FMCG experience. Why this business? Be part of a market-leading, established brand with a strong reputation in the drinks industry.

Opportunity to drive growth and shape the future of the business in a key region. Competitive salary package with performance-based bonuses plus car allowance. Professional development and career growth opportunities.

A collaborative and supportive team culture. Sales Executive responsibilities include: Drive growth across the on-trade market in the North West of England. Develop and implement strategies to grow market share and increase sales volume.

Identify and build relationships with key accounts, including pubs, bars, and restaurants. Lead negotiations with new and existing clients to secure long-term partnerships. Work closely with internal teams (marketing, logistics, and sales) to ensure customer satisfaction and delivery efficiency.

Analyse market trends and competitor activity to identify new opportunities. Provide regular sales forecasts and performance reports to senior management. The Ideal Sales Executive: Proven track record in business development or sales within the on-trade sector.

Strong understanding of the drinks wholesale industry. Excellent relationship-building skills and the ability to influence decision-makers. Highly self-motivated with a results-driven mindset.

Ability to work independently and manage a diverse portfolio of clients. Strong analytical and strategic thinking skills. xwzovoh Full driving licence and willingness to travel across the North of England. If you are interested in having a chat about this role, please forward updated CVs to Phone: