Sales Director - Brand Partnerships (UK, IT, FR, ES)

Overview

In this strategic leadership role, you will build and scale Better Collective’s premium partnerships across Europe, creating integrated sponsorships that blend content, talent, audience insights and multi-brand collaborations. You’ll lead category-specific go-to-market strategies, develop scalable sponsorship products, and secure long-term partnerships with major brands. You’ll work closely with Editorial, Product, Marketing and Data teams to deliver commercially-driven products and solutions.

This is a high-impact role for someone who is passionate about sport and skilled at executive relationship-building and cross-functional leadership.

• Lead the brand partnerships strategy across the UK, Italy, France and Spain
• Develop category growth plans and go-to-market strategies for priority sectors
• Create integrated sponsorship propositions beyond traditional advertising
• Identify new revenue opportunities across key industry verticals
• Manage a pipeline of six- and seven-figure partnership opportunities
• Oversight of sales strategy for Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Telecommunications, Travel, Lifestyle and Luxury

• 8+ years in media sales, partnerships or sponsorship
• Strong agency and direct client network
• Proven experience selling integrated partnerships and premium sponsorships
• Experience operating across multiple European markets
• Genuine passion for sport and understanding of modern sports audiences

• Strategic commercial thinking
• Executive relationship building
• Consultative partnership selling
• Audience intelligence
• First-party data solutions
• Video-first campaigns