Sales Development Representative

Job DescriptionAbout the Role We are looking for a highly motivated and energetic Sales Development Representative (SDR) to join our growing AdTech sales team. The ideal candidate will be responsible for identifying, engaging, and qualifying potential customers, generating high-quality sales opportunities, and supporting the Account Executives in driving revenue growth. This role is ideal for someone who enjoys prospecting, building relationships, and working in a fast-paced technology environment.

Key Responsibilities · Identify and research prospective clients across target industries. · Generate qualified leads through outbound prospecting via cold calls, emails, LinkedIn, and other sales outreach channels. · Qualify inbound and outbound leads based on business needs, budget, authority, timeline, and fit. · Schedule product demonstrations and meetings for the sales team. · Build and maintain a healthy sales pipeline in Salesforce CRM. · Understand the company's AdTech solutions and communicate their value proposition effectively. · Develop personalized outreach campaigns to engage decision-makers. · Follow up consistently with prospects to nurture opportunities. · Collaborate with Marketing and Sales teams to improve lead quality and conversion rates. · Maintain accurate records of all prospect interactions and sales activities. · Meet and exceed monthly KPIs for outreach, meetings booked, qualified opportunities, and pipeline generation. Required Qualifications · 12th + Experience OR Bachelor's degree in Business, Marketing, Communications, or a related field. · 1–4 years of experience in Sales Development, Business Development, Lead Generation, or Inside Sales. · Experience selling SaaS, MarTech, AdTech, Digital Marketing, or Technology solutions is preferred. · Strong communication, negotiation, and interpersonal skills. · Excellent verbal and written English communication. · Familiarity with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar. · Experience using LinkedIn Sales Navigator, Apollo, Salesloft, Outreach, or other prospecting tools is an advantage. · Self-motivated, target-driven, and comfortable working in a performance-based environment. · This is an On-Site (Location: Baner-Pashan Link Road, Pune), US (Night) Shift role. Preferred Skills · Strong prospecting and lead qualification skills. · Cold calling and email outreach expertise. · Understanding of digital advertising, programmatic advertising, audience targeting, and marketing technology. · Ability to handle objections and build rapport with prospects. · Strong organizational and time management skills. · Analytical mindset with the ability to interpret sales metrics.

Key Performance Indicators (KPIs) · Qualified meetings booked · Sales-qualified leads (SQLs) generated · Outbound calls and emails completed · Pipeline value created · Lead-to-opportunity conversion rate · Monthly and quarterly quota attainment · CRM hygiene and reporting accuracy Why Join Us? · Opportunity to work with innovative AdTech products. · High-growth, performance-driven environment. · Attractive incentive structure with uncapped earning potential. · Career progression into Account Executive or Business Development Manager roles. · Collaborative culture with continuous learning and development opportunities.