Retail Media Analyst

Retail Media Analyst

£500-£550 per day (Inside IR35) | 3-Month Contract

Hybrid/Remote (London - 2-3 days per month onsite)

Were partnering with a major UK retail organisation that is investing heavily in its retail media and customer analytics capabilities. They are looking for an experienced

Retail Media Analyst

to join a growing team focused on measuring, optimising and improving the impact of media and marketing activity across both digital and physical customer touchpoints.

This is a great opportunity for someone who enjoys moving beyond standard reporting and wants to influence commercial decisions through robust analysis, campaign measurement and customer insight.

The Role

Youll play a key role in helping the business understand how retail media activity drives customer engagement, conversion and sales performance. Working closely with commercial, marketing and digital stakeholders, youll provide data-led recommendations that shape future media investment and optimisation strategies.

The role spans three key areas:

Retail media and campaign effectiveness measurement

Customer and audience profiling

Customer targeting and segmentation

Youll work across a broad mix of onsite and offsite media channels, helping stakeholders understand what drives performance and where investment delivers the greatest return.

Key Responsibilities

Evaluate the effectiveness of retail media and marketing campaigns across multiple channels

Measure incremental impact on key business metrics, including revenue and customer performance

Develop and refine measurement frameworks, methodologies and KPIs

Analyse customer, behavioural and transactional datasets to identify opportunities and trends

Create actionable insights and recommendations for business stakeholders

Support audience strategy through customer profiling and segmentation analysis

Partner with commercial and marketing teams to optimise campaign performance

Present findings and recommendations to both technical and non-technical audiences

Required Experience

Proven experience in Retail Media Analytics

Strong expertise in campaign measurement and marketing effectiveness

Advanced SQL skills with experience working on large customer or transactional datasets

Hands-on experience with Databricks

Strong understanding of customer analytics, segmentation and targeting

Experience measuring performance across multiple marketing channels, including onsite and offsite activity

Experience using Python and/or R for analytical work

Knowledge of Google Analytics, BigQuery and digital performance metrics

Strong stakeholder management and communication skills

Ideal Background

Were particularly interested in candidates who have:

Experience assessing cross-channel media performance

A strong understanding of attribution and incrementality measurement

Commercial awareness and the ability to influence decision-making

A consultative approach to stakeholder engagement

The ability to translate complex data into clear business recommendations

Reasonable Adjustments:

Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.

If you need any help or adjustments during the recruitment process for any reason

,

please let us know when you apply or talk to the recruiters directly so we can support you.

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